It is not unknown that email marketing is still a highly effective way of reaching out to potential customers – if not essential in order to get the most out of a marketing strategy.
Given that over 293 billion emails are sent every day, it’s impossible not to ask the question. In a sea of emails, how can you make your company stand out and increase sales by increasing open and click-through rates? And even most important, what is the perfect tool to do so?
1. Be Personal – But Set Boundaries
There is no doubt that email personalization is a great tactic that has been shown to have incredible benefits on your mail campaigns. According to Invesp, personalized promotional mailings have 29 percent higher unique open rates and 41 percent higher unique click rates than non-personalized mailings. The advantages extend even further. According to Epson research, 80 percent of customers are more likely to buy from a brand that provides a personalized experience.
While it is beneficial to familiarize yourself with your customers, you must be cautious not to cross the line. Overusing names will only make you appear strange to your customers and harm your reputation. In addition, keep in mind that personalization entails more than simply mentioning each customer’s name in the email. There are numerous other options, and it is up to you to test and determine which option works best for your email list.
2. Keep your subject lines concise.
47 percent of email recipients open emails solely based on the subject line, and personalized emails are 22 percent more likely to be opened. This demonstrates the importance of subject lines in the success of your email marketing campaign. However, statistics show that it is not only the content that should be considered but also the number of characters used. Indeed, email subject lines of 6-10 words have the highest open rate. Another statistic that works in your favor is that subject lines with a sense of urgency or exclusivity have a 22% higher open rate.
3. Select the Appropriate Time for Email Sending
When it comes to the success rate of your email campaigns, timing is everything. You are almost certainly aiming for a higher open and click-through rate, so timing is an important consideration. Another reason is that loyal users may wish to interact with your content (share with friends or on social media, etc.). Keeping this in mind, you should employ all available tools to determine the best time for them.
4. Distribute Freebies
Promotional giveaways not only increase the number of subscribers, but they can also increase your income. You may be skeptical about giving something away for free, but this type of promotional content is what many subscribers want and are willing to give you their email address in exchange for. Freebies such as templates and tools are the most popular, with a click-through rate ranging from 26% to 66%.
5. Send Emails That Are Mobile-Friendly
Consider sending an email that is visually appealing. However, when you open it on your phone, the images are missing and the design is sloppy. As a result, your subscribers are unable to interact with you. This situation can have a significant impact on the success of your campaign.
Cell phones are owned by 80% of Internet users, and this figure is expected to rise in the coming years. As a result, your email marketing strategy should always include a mobile-friendly design. Regardless of where your subscribers check their email, make sure to always send high-quality emails.
6. Divide Your Subscribers Into Groups
Segmenting your email lists allows you to communicate with your subscribers in a more direct and intelligent manner. It provides them with the appropriate information at the appropriate time. The results will be certain if you do it correctly. Businesses that use email segmentation saw a 24 percent increase in sales, according to Lyris’ Annual Email Optimizer Report.
Subscribers want to receive content that is relevant to their likes and dislikes because it creates a more seamless customer experience. Keeping this in mind, it is critical to properly segment your lists in order to maximize engagement.
7. Get A Good Email Marketing Provider
Postr is the way to go if you want to launch your campaign. It is an email marketing tool that allows you to create email lists of current and potential customers or subscribers so that you can send them newsletters and promotional content to increase sales. You can set up your campaign in minutes and send wonderfully relevant information to your customers using this fantastic tool.
This platform makes use of artificial intelligence to analyze user behavior and deliver hyper-relevant content to each individual. Thanks to a versatile template editor, you can now personalize emails more easily than ever before.
What Are the Benefits of Postr?
- For those who are new to the process, the drag-and-drop email builder is ideal.
- Create workflows for follow-up emails using automation tools.
- Segment users based on their characteristics, knowledge, age, and needs, for example.
- Emails for transactions should be sent.
- You can also use algorithms to determine the best time to send the majority of emails to improve deliverability.
This platform allows you to discuss topics that most other platforms prohibit. Your brand will deliver content about pornography, dating, cannabis businesses, pharmaceutical, casinos, gambling, and many other topics as long as they are legal. The free plan includes at least 1,000 emails for 200 subscribers on a single list. However, if you upgrade to pro, these amounts will gradually increase until you have unlimited options.