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Alternatives To Oracle Contextual Intelligence For Brand Safety

URL Categorization API which classifies a site into a content category. It takes a URL as an input and assigns it into the relevant industry.  There’s a lot of Company Logo and Categorizations API available and if you want to try one, then Oracle is going to be one of your first options.However, if you look at what else is available, you will find options such as Klazify, which appears to be the most popular and should meet all of your demands.

Klazify’s Website Categorization and Company Logo API uses a machine learning (ML) engine to scan a website’s content and meta tags. It extracts text to classify the site and assigns up to three categories aided by natural language processing (NLP).

Customers who require a local alternative for domain categorization will benefit from their offline database. Hardware/product integrations, custom applications, and internal use at a large enterprise company are all common use cases.

Logo API

You can now take a company’s domain and receive the company’s logo in exchange, thanks to improved technology. This type of software is ideal for app developers who require a large number of company logos and prefer a free or low-cost alternative to waiting for their users to upload them. It’s currently a requirement for profile enrichment, and it’s widely utilized in banking and company data bases.

Klazify extracts a logo from any website on the fly which means you get one even for the most unknown and new sites. The software lets you get real logos from the website in higher quality and makes their background transparent. This makes the logos look good on any background, not just white.

When you query Klazify’s Company Logo API with a domain for which they don’t have a logo, their machine goes out and obtains it. It is because of this that it is the most dependable.

How Klazify works

Klazify will navigate to the requested domain name or URL, collect its content,  and determine appropriate categorizes based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering and more. The end result is that the URL or domain can now be placed in a specific category.

State of the art accuracy

Their website classification API is quite accurate; a single URL lookup will classify a company’s industry into one of 385 different topic areas.

Domain Processing

Klazify’s domain processing begins one of two ways:

  • New Domain Ingestion: Klazify examines the website, chasing new domains and re-indexing previously categorized domains.
  • External feeds: External data sources that are given to Klazify to process

Categorization

Once a URL has been processed and passed the safety checks, it gets categorized. 

Domain categorization

There are numerous topic categories to choose from, making the list comprehensive but slightly broader than other classification taxonomies.

Klazify’s categorization is ideal for internet filtering and security applications, and best thing of all? They support all the domains available and almost all the languages of the world.

The Classification Taxonomy that Klazify uses is from the IAB, which was referenced before. IAB stands for “Interactive Advertising Bureau.” They’ve created a standard list of categories and subcategories for advertising purposes.

For example, if a publisher creates a Google Ads campaign and only wants it to appear on certain websites, Google uses the IAB categorization to determine which category a domain belongs to.. This means that if publishers are using Klazify to determine if websites URLs are relevant and pertinent for them to advertise on, the categorization that is given to them in Klazify is also used on advertising websites all over the internet.

Once Klazify finishes categorizing a domain, that domain can then have multiple categories associated with it. Using the IAB criteria, a single website can only be classified into three categories.

The IAB has nearly 385+ possible topic categories to choose from. 

Why Is Klazify The Best Option For Categorizing a Website?

  • Powerful & scalable

Klazify can scale to millions of requests and keep being stable under heavy workloads.

  • Easy-to-integrate

Customer’s time is valuable which is why Klazify’s APIs are simple to use and easy to integrate.

  • Dedicated Support Manager

Their Customer Support Team is always there to answer any questions.

  • Simple documentation

Each endpoint is well documented with examples so a customer can quickly get started.

Key Features

Big Data

Using advanced machine learning, Klazify categorize billions of web pages, keeping the categorization database one of the most accurate in the industry.

Wide Range of Applications

Klazify’s domain categorization allows customers to easily provide services such as Internet filtering, subscriber analytics, advertising networks, and fraud prevention.

Data Firehose

Need access to the raw data stream of everything as it’s being categorized? Klazify provides a real-time data firehose via HTTP.

Advanced Algorithms

Klazify’s technology classifies material on URLs, as well as complete websites and IP addresses, making it ideal for security devices that don’t have access to the full URL.

 Developer-Friendly Responses

Every API response is returned as JSON, which can be easily read and implemented into your product.

Always Up to Date

Klazify’s web crawlers are constantly exploring and classifying new and current websites, providing real-time results and maintaining an up-to-date database. 

So what’s the difference between the other website categorization API and Klazify?

The difference between all the other tools and Klazify is that the latter is the closest thing to a real human being checking every nook and cranny of the domain you’re interested in. The bonus is, this tool can do this on hundreds of thousands of websites in a single second for less than $790.00/year.


Also published on Medium.

Published inAppsTechnology

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