Are you a startup marketer and need some pieces of advice about email marketing and its tools? In this post, you will find all the information that big marketing agencies don’t always want to share. Stop looking all over the Internet, email best insights are just in the following paragraphs!
As a part of a communication team, you must have heard about this remade sales technique called email marketing. Although email is a somewhat established technology, using it for marketing is now popular because it successfully works. While we normally focus on influencer marketing, especially with the bloom of social media, businesses have to employ it regularly.
Why Email Marketing Is Important For Your Business?
Because you may increase brand recognition, directly reach qualified prospects, and generate more revenue. You can drip campaigns, sales specials, personalized mailings, event reminders, and other similar messages. But this is only a little part of all its benefits!
Email marketing initiatives also could be combined with different approaches like content management, social presence, and paid advertising. Besides, the kind of data obtained through email surveys and answers can give you useful information on client demographics. If you read so far and want to become an email marketer, you need some artificial technology tools that can speed up the process!
Email Marketers’ Official Best Tools List
Postr
You can quickly segment and modify your email marketing campaign using Postr, the most complete and precise email marketing solution. You may send all types of emails -newsletters, promotions, discounts- and you can also obtain helpful statistics monthly. It allows you to deliver ‘unappropriated’ content like casinos, state rental offers, or dating.
It lets you send around 1,000 emails to a list of 200 subscribers using its website or API (application programming interface). Additionally, you would add contacts to construct a sizable database and use templates to produce effective content. We encourage you to create an account, start experimenting, and increase your brand effectiveness!
FreshWorks
FreshWorks provides the basic email builder, online form tracking, and contact and list management. It also has optimization capabilities for up to 500 contacts and visual metrics. It includes a drag-and-drop design system to create your campaigns and also already templates. You can optimize your clients’ journeys by creating workflows and organizing your list in one location. Your team will develop smart segments for your audience using customer segmentation depending on their behavior or another combination of criteria.
RightInbox
Different from the previous options, RightInbox is a Gmail add-on that provides additional functionality and capabilities to the traditional email service. If you embed it into your work account, you will have five templates and five customized signatures. Also, it allows you to sync an infinite amount of emails from your CRM and include 10 monthly reminders, private notes, and “send later” emails.
You will receive notifications for crucial emails, add notes and ideas to your close dashboard, and schedule emails. The email tracking feature provides you with useful data about if your emails have been opened, how many times they happened, and your page views. So it gives you the chance to track not-read, not-open or non-responded emails.