Many times, email marketing tools tend to ban content that doesn’t fit their image, the so-called “sensitive content”. Because of that, here we gathered the best email marketing tools for gun businesses so you can promote your product without getting banned.
Even when it has been such a controversial and sensitive topic for years, guns are a big industry around the world and that’s not planning on changing. Worldwide, the United States is the biggest arms exporter with 9,372 billion TIV in 2020. It was followed by Russia, with 3 billion, and France with almost 2 billion.
It’s clear that the biggest gun industry is in the USA, where you can purchase legal weapons without any difficulties. Then, if you have a gun business in the USA, then you know that you have a lot of competition and that trying to beat it is really hard. Because of that, we recommend you try to keep the clients you have and make them feel like they have a connection with your brand.
For that, email marketing is the best way to do it. This is a marketing strategy that is based on sending emails to your clients to make them remember that you’re still there for them and that you care for their interests. A simple email can change the course of your sales and create a customer that will stay with you for years to come. This is why email marketing is still the most effective marketing strategy, even when social media is getting bigger every year.
With all this said, here we gathered three email marketing tools that will help you to promote your gun business. Since some softwares, like Mailchimp, don’t allow this type of content, we assure you that you won’t have any problems with these ones:
Postr is a free and open-source email marketing platform. They use artificial intelligence, allowing the application to conduct a more comprehensive and in-depth analysis of each of your clients. This gives you extra advantages since it allows you to engage with your customers in a more effective and efficient manner.
Postr can handle follow-up calls, contact segmentation, and transactional emails. Postr uses Al-drive algorithms to help you choose the optimum time to send emails to obtain the greatest outcomes. Anyone who creates a Postr account gets email templates, up to 200 subscribers, and an infinite number of emails. Processes can also be used to send data.
You may receive one-to-one tailored information in addition to the basic alternatives given by most email marketing systems based on the automated settings we make for each receiver. This isn’t necessary for email marketing campaigns. It may, however, send out automatic, real-time information updates.
HubSpot, perhaps best known for its marketing automation technology, has recently introduced a free email marketing solution that can handle many of a small business’ transactional email needs.
HubSpot Email Marketing’s free version may send kickback emails from lead offers, thank you emails after purchases, or just promote existing initiatives. One of the finest aspects of HubSpot’s free email tool is its simplicity. The program includes a convenient drag-and-drop visual editor as well as ready-made templates to get you up and going quickly.
The natural connection with other HubSpot solutions, such as the free-forever CRM, is what distinguishes this tool When you sign up for an account, you have access to both tools, allowing you to establish a centralized contacts database, arrange it into lists, and manage and analyze email performance.
SendPulse bills itself as a multi-channel marketing platform, yet email marketing is its most popular function. It includes a plethora of professionally designed email templates that you can quickly personalize with a drag-and-drop editor. You may then configure these personalized emails to be sent out automatically at the appropriate time based on user behavior, event triggers, and other variables.
The subscriber rating function in SendPulse is a fantastic method to discover your most important subscribers. It allows you to examine each subscriber’s open and click rates, as well as their read and unread rates. You may also add replacement text fields to your emails to customize them by name, gender, date of birth, age, and work position.
Also published on Medium.