In this article, we are going to introduce you to the best email marketing tools that will optimize your campaigns for sure! We all know that this kind of software development is a trend in 2022. So we offer this short and simple guide with the 3 options that have all the features you are looking for.
Email marketing is a digital approach in which emails are delivered to an informed consent list of customers and candidates regularly. While it is one of the oldest kinds of online sales strategy, it is the most successful means to convert contacts into consumers. This happens because email has become a special medium for communicating with family, friends, and coworkers since the introduction of the internet.
It all started with a one-to-many method. Businesses usually convey a single message to their whole audience, in different formats. But inboxes were busier and more congested with time. Emails were not only sending mass but annoying and didn’t engage subscribers. Modern email marketing is individualized, typically automated, and tailored to each subscriber’s unique experience. The objective is to guide them through the buyer’s journey and generate recurring business. To accomplish these goals, check out the best assistance tools you can get for free.
Best Free Email Marketing Tools
Postr
Postr saves your time and money by helping you communicate with your audience with free, easy-to-use templates and guides, all at an affordable price. But you can start creating a free profile, of course! Set, send, and track a strong email campaign, and then, decide what will be your next step in the growth path. This API works in most web browsers and it is built in several programming languages.
To optimize your marketing strategy we suggest you, first, sign up and activate your account. Then, you should customize a list by adding contacts or editing automatically generated information about your audience. Next, and most important, choose the key message of your campaign. It has to be simple and easy to read for a better reach. Finally, you send all the emails on the same page! But this is not the end: you can track and analyze metrics to know the content your subscribers like.
Benchmark
This tool is very useful for sending emails on a big scale. You can create your campaigns with mobile responsive and easily branded emails. For making them more eye-catching and improve your design, you will have a lot of templates sorted by topics to choose from. Your team would also build a subscriber list with cool features like pop-ups, call-to-action buttons, and different sections.
But if you want to use it with other platforms, Benchmark could be simply integrated with more than 1500 online services. The best option for testing, measuring, and improving both copywriting and presentation, is the analytics one. You can see your activity and boost correct movements to generate leads. If you automate your emails with this technology, your potential clients will receive better content at the right time!
Selzy
Selzy allows you to send 1500 emails per month if you sign up for free. You won’t need a credit card to send stunning emails, get new subscribers, share relevant content and attract new leads. You just need to follow a few steps and focus on the content of your marketing campaign.
Start with setting your list and importing new contacts. After that, select a template or build your own using the drag-and-drop editor. Add your images or videos, and the text, and fine-tune the design. And, to end, write a catchy subject line, choose your contacts, and click send. You can follow your metrics performance in a detailed analytics report. It has other cool features like A/B testing, email autoresponder, and subscription forms.