By sending a lot of emails to a contact list, email marketing, also known as emailing, is a tool for communicating with leads and customers online. These emails might be sent for a number of reasons, like sharing promotions or introducing a new company or item. Continue reading Best Practices In Emailing: Check This API, We’ll discuss this and divulge Postr, a helpful tool for it!
Best Practices In Emailing, And Check This API To Take Advantage Of It
1. Pay attention to your contact list
The first point you should think about is the consent of your contacts: how are you going to have it? One of the stages that contribute to the success of a mailing campaign is this one because it allows you to create your list. It is necessary to include a button with the possibility of unsubscribing visible in each email you send. Only with the consent and the possibility of cancellation will you be able to build, in the long term, a list of contacts really interested in your content. Thus, the list is still alive and those in charge must take care of keeping it up to date.
2. Personalization is important
Sending the same message to everyone on your contact list is not a good idea, as there are different reasons why they subscribed to your mailing list. To start with, you can do something simple, like call them by name and address them with the appropriate gender. However, personalization does not stop there; it is a continuous process because you may use several criteria to classify your contacts. The most common are age, gender, date of last purchase on your site, etc. To achieve a good segmentation of contacts, it is necessary to have good tools for managing this large database. Only after that will your company send the proper emails to the proper recipients.
3. Take care of the design
When the client opens your email, she will spend a few seconds deciding if the body of the message interests her. At this point, it is essential to think about aesthetics (the design of an email depends on the profile of the contacts), the tone of communication, and many other variables. Designing a good email from scratch takes time and requires technical knowledge, so a good practice is to use design templates as a base. There are many options and they are adapted to different purposes: newsletters, announcing special offers or events, etc. Finally, don’t forget the responsive design, that is, the one that adapts to the device used by the reader (mobile, tablet, computer, etc.).
For Best Practices In Email Marketing, Check This API: Postr
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To utilize it, you must do the following:
- Create an account at www.gopostr.com
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
More Information on This Tool
Postr is committed to saving you time and money by supporting you in interacting with your audience with our chargeless, easy-to-use templates and lessons, all at a low cost. We have supported over 50,000 companies in sending over 56,000,000 emails, ranging from bloggers to journalists, tourists, YouTubers, and artists, and we are still growing.
This email marketing solution employs artificial intelligence to boost open rates by up to 70%. It’s premise is that personalization boosts conversions. You can send up to 20,000 emails to the first 200 subscribers without charge each month. It does not restrict you to sending newsletters; thus you may also send welcome emails, birthday greetings, and any other type of information.
Learn more about this on Develop Your Email Marketing Campaign With This Digital Platform In 2022
Also published on Medium.