Checking emails is a daily activity for millennials. A study proofs that Gen Y people spend around 6 hours a day in their inbox, anywhere, anytime.
So, email marketing must be simple and effective. A ‘’Thank you for subscribing’’ message takes a little effort and your customers will feel valuable.
That importance might be reflected in the emails you send, and the more value you give, the more gratefully your target audience expects to hear from you. When this happens, it’ll be much easier to get them to react to your CTA.
If you are still considering email marketing, here it’s some advice:
1- Personalized content: emailing allows you to make different lists with your contacts in order to direct your communications and efforts in a more targeted way.
2- Let them choose: you don’t want to lose credibility or subscribers, but in case a contact doesn’t match with your subjects and statements users should be able to opt-in to your mailing list using a checkbox on your permission-based email list.
3- Brand Identity: using a certain tone, style, and colors on your emails will reinforce your brand identity. Else, don’t miss the chance to ask for feedback. A short survey will get your audience involved and let you know more about them at the same time.
4- Cost-effective: it is well known that many large companies can afford massive advertising in traditional media. Because of budget effectiveness, a well-made email marketing campaign must help you to reach your target and achieve your goals.
As there are a lot of email marketing platforms available with different features, it’s easy to fall into the most popular ones like MailChimp and MailerLite. However, these popular platforms have expensive and inconvenient pricing plans.
For example, MailChimp’s economical plan is about 10 dollars and includes just 500 contacts for you to reach. On the other hand and for the same amount of money, MailerLite offers a 1000 subscribers plan but it’s still unpleasant according to the features they both provide.
If you are not willing to pay that price, here’s a lower-priced easy-to-use website called GoPostr.com
This is one of the most well-known and frequently referenced email marketing choices. This initiative employs artificial intelligence to assist clients in achieving open rates of at least 70% for email marketing communications.
With Postr’s totally automated software, you can create workflows for follow-up communications, segment contacts, and send transactional emails. Using AI-driven algorithms, you’ll determine the perfect time to send email messages with the highest deliverability.
In addition to the basic capabilities provided by most email marketing platforms, you can have one-to-one personalized content depending on the automatic conditions we set for each recipient. You can use an A/B or multivariate test to improve your messages, design, or submission time. Although this isn’t a need for email marketing campaigns, it does allow you to send out real-time content updates.
- Your emails will be delivered ASAP
- Free responsive templates are available
- There’s chat, mail, and personalized assistance
- Complied with Article 28 of GDPR and the EU-U.S. and Swiss-U.S. Privacy Shield frameworks.
Step by step
1- Sign up here
2- Import or generate your contacts to custom the target audience
3- Create your campaign, set the subject, and feel free to use a template
4- After you click Send, be ready to take advantage of statics and improve your next communications
Also published on Medium.