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Email Marketing Keywords for Startups in 2021

Emails are a primary part of daily consumer and startups communication. Keyword research is the process of looking for search words and expressions people are actually using in websites or online engines, when looking for startups.

That’s why it’s fundamental to be sure the keywords you utilize are extremely relevant to your startup, specifically describing the services you provide. 

Email campaigns are a successful way to offer your services by giving important information for your clients, while positioning your startup as an expert in your field. Email can also help search engine optimization by building links to as well as relevant content on your site.Keywords are everything to email marketers. Choosing the right words to put in an email message can make the difference between campaign success and miserable failure.

When also choosing for the best email marketing platform, there are plenty of choices. One of the best well known is Postr. This is one of the best free email marketing software that comes with content ready, responsive free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. 

It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer. The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability. 

In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.

When it’s done the right way, email marketing can be for sure a valuable tool for sending messages directly to your leads and customers. Running a good email campaign will keep your startup fresh on the first pages, and reinforces the communication among your company and customers. 

We recommend you five ways using keywords to optimize your email campaigns to help you improve your campaigns:

  1. Search engine optimization

 By using keyword research to identify the most searched  words in your email campaigns, you’ll boost the chances of achieving higher search engine rankings. That also means more people captivated by what your startup has to offer, will find your information about your services in web searches.

  1. Drive more traffic to your Website. 

The more people who open and read your emails, the more opportunities you create for clicks to your website via the links provided in your email marketing campaign.

  1. Create more effective subject lines to increase your open rates.

 By making your email subject lines reflect words that people actually use nowadays, you’ll definitely boost your open rates. After all, keywords are a great sign of what people are really intrigued in reading about.

  1. Build organic SEO by posting the email newsletters on your site.

You can also post your email newsletter articles on your Website. Therefore, email campaigns with quality content, including the best and suitable keywords, will boost the chances of your website being raised automatically on online engines.

  1. Improve email marketing strategies by using the customer name

Using your customer’s first name in the subject line of your email campaigns makes them feel appreciated. Out of the thousands of emails they receive in their inbox daily, the ones that generally catch their attention are the ones that mention their name in the subject line. 

Published inAppsStartups

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