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Email Marketing Software for Insurtech Startups

Insurtech has changed nearly every part of the insurance business, arising the development of simpler products and consumer-friendly services. 

It has been most perceptible in the personal insurance world, where customer-facing phone apps, auto monitoring devices, and wearable activity tracking tools have allowed consumers to find new benefits from their insurance.

How does Insurtech work?

The term “InsurTech” allows innovative technologies and new digital instruments developed to optimize the performance of insurance companies, to deliver a better customer experience, and unlock the potential of advanced analytics. In a more strict sense, the definition of InsurTech means the fusion of insurance and technology to bring game-changing solutions into the business.

According to the latest reports and stats, the global InsurTech market size will continue to grow and expand. The growth of revenue will hit of $1,119.8 million by 2023. Using new technology, insurers proceed to claims faster and more efficiently.

New technology in the insurance industry provides game-changing results to fill both gaps in capabilities and potential and enhance processes across the insurance value chain.

In order to Insurtech startups succeed, email marketing is extraordinarily important at every phase of the sales funnel whether you’re building awareness, nurturing leads, onboarding users, or supporting customers. Using the right email marketing software can feed your funnel and grow your startup.

Here are 5 different email marketing tools for Insurtech Startups

  1. Postr

Postr is one of the best free email marketing software that comes with content ready, responsive Free email templates especially for insure services and insurtech startups. Paid plans start at $25 per month.

The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Sendinblue includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.

In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails. 

For us, Postr is our recommended option. You can sign up here.

  1. SendGrid

This is an email marketing solution designed to simplify email campaigns and drive your business to success. Integrate your lead generation form, contact form, or signup form with SendGrid to automatically sync new contact information to your SendGrid contact lists.

This all-in-one transactional and marketing email solution that appeals to both developers and marketers. Very easy to integrate API triggers into external sites/apps and also easy to integrate with 3rd party marketing stack providers.

A full suite of solutions from managing marketing lists to creating campaigns or transactional triggers. The metrics are very expandable, you can view your open rate, clicks, and unsubscribes all in one screen.

  1. Constant Contract

This has been one of the biggest names in email marketing services since 1995. They offer event management integration with Eventbrite, surveys, social campaigns, and a whole lot more. Constant Contact also has a great reputation which means their email deliverability is top-notch.

Like the other email marketing services on our list, Constant Contact offers an easy to use, drag-and-drop email builder along with several email marketing templates to get you started. Constant Contact’s email automation tools include welcome emails, triggered emails, segmentation, list-building tools, and a feature that allows you to resend emails to recipients who didn’t open the email initially.

One of the things that set Constant Contact apart from most of the email marketing services on our list is its social marketing tools. Constant Contact includes social posting, inbox, scheduling, and analytics so you can see how your social campaigns are performing, and respond to comments, mentions, and direct messages. Like Sendinblue, you can also create Facebook Ads (and Instagram Ads) with this email marketing software.

  1. Engage Bay

As an all-in-one marketing suite, EngageBay could present a really good solution to startups looking for inexpensive email marketing.

There’s no need to pay for several programs or integrate several pieces of software. EngageBay offers a slew of features, as it’s the title as an all-in-one marketing suite might indicate. There’s Sales Bay for sales automation, Service Bay for service automation, and Marketing Bay for your marketing needs.

With this service, you can browse countless email templates, quickly coming up with one that suits your email campaign needs. You can also create your very own templates so your messages have the kind of personalized approach for more conversions. With email broadcasts, you can mail out your newsletter, relevant offers, and promotions. If you need to send all this at the same time, there’s nothing stopping you.

  1. Curated

It’s a design based email marketing platform for newsletters. With Curated, you can easily create and send simple email newsletters to engage your social audience and extend your startup.

 You can also write original content or share videos, articles, links, images from your device, and more content from around the web, as well as composing a message and send it to your list in minutes, keeping your brand and content top of mind with the people that matter most: your audience.


Also published on Medium.

Published inStartups

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