Emails are an integral part of a successful store in Alibaba. From emails promoting new products to Black Friday sales, get set up for a successful email relationship with your customers.
Why is Email Marketing Important for Alibaba Success?
Email marketing has been the consistent stalwart of online business since before websites were invented. While other marketing strategies have come and gone, email has consistently outperformed every other tactic. Email marketing helps you to build lifelong relationships with your audience. It’s getting more and more expensive to acquire customers.
Once you’ve spent resources acquiring traffic it’s essential that you convert that anonymous user to a potential customer at the earliest possible opportunity. In order to do so, your cost of communicating with that user on an ongoing basis will descend. How? Well now that you’ve funnelled that customer into an email campaign you can now communicate directly with that person, via email, one of the cheapest and most effective ways of communicating to your audience.
Here are 5 Email Marketing Tools for Alibaba eCommerce:
Postr
This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month. It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer.
The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Postr includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
MailChimp
Mailchimp is one of the popular apps for email marketing developed by The Rocket Science Group LLC.
The main features include predesigned and user defined email templates, drag and drop editor for designing templates,email beamer, integration with around 100 other apps and services like Facebook, Twitter, Google, WordPress etc, multi user accounts with different levels of access, designing custom signup forms, classify different segmentation and groups,autoresponders,delivery by time zone,spam filter diagnostics,API for syncing with existing customer databases etc.
The cons several people complain about is that the email creator isn’t very easy to use. For this reason, people look for interfaces that are more polished. Unfortunately, if you aren’t using their forms you cannot get statistics into your site.
Campaign Monitor
Campaign Monitor is a remarkable email campaign platform, but it is not an inexpensive one. Those who have a larger budget might want to pay more to use this service because of the personalization options, functionality, and automation.
You’re going to find that you can personalize each email to make it your own.
The automation flow builder is also great and can help in more ways than one. If you rather you with interfaces that are well-designed and easy to navigate, this is the choice for you.
MailJet
With numerous email templates, you are going to find something you can use. They have free plans especially for any type of business. It’s a great low-cost choice for those who are on a budget and don’t mind promoting other companies.
There are many new features available. These involve tracking tools, email templates, and automation. You get more information and help with the audience than ever before.
You can also compare your campaigns and tracker user behavior to ensure that you’ve got enough data. Use it later to decide if the campaign is good or not. SMS marketing is available too, making it a great option for you and your business.
Active Campaign
With this email marketing software, you can easily set up the advanced automations, it has the best A/B-testing out there, plus it has advanced features for marketing ánd sales automation (which is important for B2B). ActiveCampaign is a lot cheaper for all plans (compared to Drip) It also has more advanced sales automation features, better support and has a bigger library of different email templates.
The cons many people complain about Active Campaign is that the limit of users on the plans they offered can be frustrating.