You’ll be able to figure out who your ideal customers are and create a better customer contact experience for them if you profile your database. You can then use that information to increase existing customer sales and find new customers who are more likely to purchase from you.
Working with a website categorization is the best way to do it.
There are several Website Categorizations APIs on the internet, but Klazify appears to be the most popular and should meet all of your needs.
Klazify’s Website Categorization works by scanning a website’s content and meta tags using a machine learning (ML) engine. It extracts text from the site to classify it and assigns up to three categories using natural language processing (NLP).
Customers who need a local option for domain categorization will benefit from their offline database. Common use cases include hardware/product integrations, custom applications, and internal use at a large enterprise company.
How Klazify Works
Klazify will visit the requested domain name or URL, collect its content, and classify it using an IAB V2 Standard classification taxonomy, which can then be used for 1-1 personalization, marketing segmentation, online filtering, and other purposes. As a result, the URL or domain can now be associated with a specific category.
State Of The Art Accuracy
Their website categorization API is extremely accurate; a single URL search will classify a company’s industry into one of 385 different topic areas.
Klazify’s domain processing begins one of two ways:
- New Domain Ingestion: Klazify examines the website, chasing new domains and re-indexing previously categorized domains.
- External feeds: External data sources that are given to Klazify to process
Once a URL has been processed and passed the safety checks, it gets categorized.
There are numerous topic categories from which to choose, making the list comprehensive but slightly broader than other classification taxonomies.
Klazify’s categorization is ideal for internet filtering and security applications, and the best part is? They support all available domains as well as nearly all world languages.
Klazify employs the IAB’s Classification Taxonomy, which was previously mentioned. The acronym IAB stands for “Interactive Advertising Bureau.” For advertising purposes, they’ve created a standard list of categories and subcategories.
For instance, if a publisher creates a Google Ads campaign and wants it to appear only on specific websites, Google uses IAB categorization to determine which category a domain belongs to. This means that if publishers use Klazify to determine whether or not website URLs are relevant and topical for them to advertise on, the category assigned by Klazify is also applied to advertising websites across the internet.
Ever since Klazify has finished categorizing a domain, it can be assigned to multiple categories. A single website can only be classified into three categories using the IAB criteria.
The IAB has nearly 385+ possible topic categories to choose from.
Why Is Klazify The Best Option For Categorizing A Website?
- Powerful & scalable
Klazify can scale to millions of requests and keep being stable under heavy workloads.
Customer’s time is valuable which is why Klazify’s APIs are simple to use and easy to integrate.
- Dedicated Support Manager
Their Customer Support Team is always there to answer any questions.
- Simple documentation
Each endpoint is well documented with examples so a customer can quickly get started.
Klazify categorizes billions of online pages using powerful machine learning, ensuring that the categorization database is one of the most accurate in the market.
Wide Range of Applications
Klazify’s domain categorization allows customers to easily provide services such as Internet filtering, subscriber analytics, advertising networks, and fraud prevention.
Need access to the raw data stream of everything as it’s being categorized? Klazify provides a real-time data firehose via HTTP.
Klazify’s technology categorizes content found on URLs, as well as entire websites and IP addresses, perfect for security devices that may not have access to the full URL.
Every API reply is returned in JSON format, which is simple to understand and integrate into your application.
Always Up to Date
Klazify’s web crawlers are constantly visiting and classifying new and existing websites, providing real-time results and keeping the database always up to date.
So What’s The Difference Between The Other Website Categorization API And Klazify?
The distinction between all of the other tools and Klazify is that the latter is the closest thing to a real human being checking every nook and cranny of the domain you’re interested in. The added benefit is that this tool can perform this task on hundreds of thousands of websites in a single second for less than $790.00 per year. Klazify
Also published on Medium.