Launched with the help of Project A in 2014, Contorion has achieved a rapid rise.
Becoming a leader
The digital retailer for industrial and craft supplies quickly became the leading online shop for tools and workwear among other things – so that the quality tool manufacturer Hoffmann Group slammed for a rumored 120 million euros to strengthen its own digitalization skills.
How does a startup grow?
Tschötsch, who was previously responsible for building the business in the UK at CityDeal / Groupon, shares his example of how a startup’s sales process works and an exit and the goal of building a sustainable profitable business are no contradiction have to. “You do not make an exit, take the money and go to bed”, as Tschötsch emphasizes in this regard in the interview.
However, as noted by the founders, the good start to the sale of their company, and the idea for the management team came to Contorion.