This article will tell about the importance of leads, why you should analyse them, and more. All of this is thanks to lead enrichment APIs, a tool I will follow to recommend.
What Is a Lead?
The action and time when someone contacts you, provides you with their information, agrees to receive information from your firm or initiates the purchasing process is referred to as a lead. Of course, what two companies see as leads can vary. Maybe one is interested to see a lead as a message through Facebook, while the other only calls a lead the moment a person fills a contact form.No matter the goal of the company they all want the same thing, increasing their leads and understanding their performance.
So yes, your company should always have an eye on the performance of your leads. Which ones are executing better, which ones are weaker, and more. This way you can identify patterns that will provide you with better insights into them. This is why you should implement a lead enrichment API in your projects and analyses.
Lead Enrichment API
Lead Enrichment APIs gather and organize additional data about leads in any database. These APIs will make sure that your leads are as current and accurate as possible, taking advantage of all accessible data. Lead enrichment will provide a complete scenario to help you qualify leads and understand the ones you select.
Hence, you will be able to not only get precise information for your current leads. But, you will also be able to create new leads that will follow the characteristics that are providing good results. This way you will guarantee good performance on the news one. For this, I recommend Klazify.
Klazify is one of the most reliable classification APIs that are currently on the market. It is an all-in-one domain data source that helps you easily extract clean and organized information. You can obtain anything you want by using a URL or email. Any kind of elements that come to your mind: logos, company data, locations, and more.
Even though APIs like Klazify provide you access to a vast amount of data, it’s up to you to decide what you want to look for, use, and rely on. If that’s what you want you can focus only on the data that has a direct (or indirect) impact on your leads. It depends on your objectives, but knowing you have control is reassuring. Of course, Klazify is big in features.
Klazify has a Smart Categorization Technology. This API uses a machine learning (ML) engine to scan a website’s content and meta tags. It extracts text to classify the site and assigns up to three categories aided by natural language processing (NLP).
This API also offers three top-level category structures to choose from. Whether you need the deep categorization provided by the IAB taxonomy or prefer a more simple category structure. Yes, Klazify is really complete!
Klazify allows you to look for a business or website and categorize it (up to 3 category levels). The confidence level (confidence in our API) represents Klazify’s level of trust in the categorization. It can range from 0 to 1, with 1 being extremely secure and 0 being extremely unsafe.
As you can see, you can carry out a number of different tasks with Klazify. This lead enrichment API will be your best ally when analysing and developing current and new leads.