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InVision: From a pure prototyping tool to the best product design

The design startup Invision is worth $ 1.9 billion after a $ 115 million round of financing – and apparently ready to take on the heavyweight fight with Adobe.

With new design tools such as Invision Studio, Invision Cloud, and Invision DSM, the software startup Invision has evolved from a pure prototyping tool to product design. Now, the company has secured $ 115 million in a Series F round of financing. This brings the overall rating to $ 1.9 billion – twice as much as the last round of financing in the summer of 2017, Techcrunch writes.

Invision goes up to the Unicorn

The self-proclaimed Digital Product Design Platform has raised a total of $ 350 million from investors since its inception in 2011. The current round of financing was led by Spark Capital. In addition, Goldman Sachs and previous investors have joined Battery Ventures, Iconiq Capital, Tiger Global Management, Firstmark and Geodesic Capital.

Also, a previously announced participation of Atlassian belongs to the round. As part of this strategic partnership, users of Jira, Confluence and Trello can collaborate and communicate in real time via Invision. Invision’s clients include Netflix, Uber, Airbnb, and Twitter, as well as 97 per cent of Fortune 100 corporations, including Adidas, General Electric, Nasa, Ikea, Starbucks, and Toyota.

Meanwhile, Invision claims to have five million customers. 60,000 customers will use Invision’s design tools and training materials. With the fresh capital, the millions of users and the numerous tools Invision could well dare the direct attack on the giant Adobe. However, Adobe has revenues of $ 2.9 billion in the third quarter just ended. By contrast, Invision reports around $ 100 million in sales – per year.


Also published on Medium.

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