When we communicate, we always do it with an intention and with an emotion. The task of the interlocutors is precisely to decipher what is hidden in that message. And this is quite easy to do when people talk face to face, in person. In situations like this we can…
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Internet and social networks have acquired an undeniable importance in recent times. And it is easy to understand why, since they are tools with many benefits. Some examples of this are that they shorten distances and bring people closer together. But they have also become a platform that allows users…
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Organizations need more than their customers` satisfaction. To reach consistent success vendors and manufacturers, as well as service renderers, must take in that their customers` satisfaction and the interactions between both parties have some emotional impact. Companies aim at increasing their profits by the encouragement from positive and happy feelings…
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You have developed a new product, you have measured all the metrics and you have hired the best email marketing application to send information to your customers. However it is not done yet, you do not have to miss the emotional part of your client. For this, we present APIs…
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Are you interested in tools to track how customers feel about something? Or tools to gauge how they feel about a recently launched product in their posts in social media sites? Or tools to analyze what callers say in their interactions with some agent? The solution to your quest is…
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Sentiment Analysis is the systematic identification, extraction, quantification and analysis of emotional states and personal judgement by means of NLP (Natural Language Processing), text analysis, computational linguistics and biometrics. This is an important tool to define if the author´s sentiment towards an organization, a product, a service is positive, negative…
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People always say to look for the positive in the negative, and internet reviews are an example of that. Many companies take badly the comments that are not in their favor. They do not accept criticism of any kind and, in the best of cases, they do not take it…
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People’s opinions play a very important role when it comes to wanting to make a purchase. Usually, before wanting to buy something, we ask advice from people who have already tried the product before. In this way, we can know if the investment is worth it or not. And the…
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Can we imagine our life without technological devices? Let’s be honest: maybe we can imagine it, but we couldn’t live without them. For a few decades and until now, technology has become fundamental to humanity. It has allowed us to develop in almost all areas, from medicine to the world…
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Customer satisfaction no longer depends on meeting consumers’ practical needs. Successful businesses differentiate from others because they acknowledge that every contact with clients has an emotional impact. By considering the emotional needs of customers a company may be more likely to concentrate on evoking happy feelings. Therefore, creating a strong…
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