So, below we see how Bloom’s Taxonomy is integrated into the Digital Marketing and Social Media Plan. Or how we can take advantage of it to detect in the team, who can best perform each task, and in turn, be able to train the less powerful skills of our colleagues. Keep reading Taxonomies And Marketing: This API May Help, we will tell you about this, but, in addition, we will show you a tool that will facilitate the task: Text Classification IAB Taxonomy API
Learning, social media, and digital marketing
To remember
- Skill: Recall information, and know terms and definitions.
- Some Verbs: Select, Associate, Search, Define, Identify, List, Locate.
- Examples of Professional Actions:
- Know the data from Google statistics, from Social Networks, in Dashboards.
- Locate the data that is used for a digital or Social Media audit.
- Search in Google according to the need: Brand, Reputation.
We use the first level of cognitive learning, Remember, when we gather data for the development of a digital marketing and social media plan, the initial audits of the brand, digital and social networks, as well as the competitors. We are prepared to choose information, so pinpoint its location, find the competition, and list all of its digital properties.
The Remember level assumes the compilation of the data generated by the metrics, both qualitatively and statistically, in the case of a plan that is already being carried out.
Understand
Ability: Understanding information, interpreting facts, comparing, contrasting.
- Some Verbs: Associate, Contrast, Distinguish, Summarize, Outline, Relate.
- Use the data that is necessary on each platform, Social Network, and for its purpose.
- Contrast according to the objectives if a strategy works or not.
- Outline the information of the client’s briefing.
- Segment by traffic, country, or channel.
- Associate content to target.
- Distinguishes if a running campaign is performing according to objectives.
- Distinguish what you need to create a campaign in Adwords or Facebook.
When we have the information to make the plan, what we do is understand it, understand. We segment and outline, and we keep what we need. We segment visits to the website according to their nature, or distinguish what is important from the client’s briefing and relate it to the audit data.
If what we are doing is manipulating the information of the results of actions of an ongoing plan, we also segment it and we must understand it. We relate to established objectives and compare them with other periods.
Apply
- Ability: Using information, and solving problems.
- Some Verbs: Implement, Classify, Use, Execute, Modify, Use, Experiment, Calculate.
- Examples of Professional Actions: From the information obtained from the client or the result, it creates a SWOT and objectives or modifies those that are in progress. Then, calculate the estimated conversion for a campaign in AdWords. Classify the strategies according to the objectives. Propose actions. Execute a Digital Marketing Plan according to the guidelines. Propose improvements. Thus, it is capable of managing a campaign in Adwords or Facebook.
When carrying out the Social Media and Digital Marketing Plan, we use the Apply level of cognitive learning when we implement the SWOT, when we use the information obtained and understood to develop the objectives, for example.
For its execution, we will be applying when we make the appropriate modifications to detect what has worked or not, when using the necessary improvements or carrying out experiments, for example, with keywords or targets.
Check Text Classification IAB Taxonomy API
So, publishers now have a dependable and simple method for organizing their website content thanks to the evolution of content taxonomies. For instance, to distinguish between “sports,” “news,” and “fitness” content. The Text Classification IAB Taxonomy, offers further benefits for reducing the possibility that content categorization signals could provide sensitive data about certain topics. For instance, racial, political, religious, or other individual traits that could lead to discrimination.
If you want to know more about this API we recommend…
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Thank You For Reading Taxonomies And Marketing: This API May Help
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