Email marketing is a type of direct marketing that uses email to advertise the goods or services offered by your business. It can help your customers learn about your latest items or offers. It can also play a key role in teaching them about your service or keeping them engaged with their purchases, improving customer loyalty. Therefore, continue reading The Ideal Email Marketing Service For Crypto Traders; we will tell you about Postr, a tool that will facilitate your marketing campaign.
Both content creators and service providers, can communicate with their followers through electronic emails to inform them of new offers or sales; build loyalty and market your business outside of social networks. In fact, 87% of marketers consider their email marketing to be a success; as it’s #1 in conversion rates (meaning it’s the best method of converting fans into customers since they feel special when receiving an email and are more likely to click and check out and even purchase new products or services).
Thus, the 3 key elements for email marketing to help us sell are:
A good database
So let’s start with the difficult part of this strategy. Getting an email-to-email database might seem like a tedious task when starting from scratch, but it’s worth the effort.
The simplest method is to include a registration form on the web, blog, and in any channel where we are present. But let’s not stay with the minimum effort, this is where email is combined with other strategies to increase the number of subscribers.
Create targeting lists
To do email marketing and not just send a newsletter, we have to try to ensure that the information we request from the new subscriber is similar to what we might want from a future client.
Their name is only the first level, you have to go deeper to be able to sell them what they want and what we offer.
Depending on what our product or service is, we will need different fields in this database: the course you are interested in if it is a language school, or the neighborhood where you are looking for a flat if it is a real estate agency.
In addition, some statistical data (age, city or gender) can end up being useful in most cases, for example, in a restaurant, a hairdresser or an online fashion store they can make more personalized shipments.
As in online advertising, segmentation consists of sending our message only to those people who we think will be interested in reading it. Sending to the entire list is less effective, segmenting the mailings gives better results.
To do this, we must combine the information from the database and make as many emails as necessary. For example, a legal consultancy can send different information about its services to companies and users using custom dynamic fields. If you didn’t, you’d be losing money on every shipment.
Choose a good topic
To avoid losing money on each send, we come to the second component of the success of any email: the subject. It is the most important series of words in the entire strategy, and it is better not to be in a hurry to write it.
Some tips to get more opens thanks to a good subject line:
- It has to be descriptive and well written (not in capital letters or abusing exclamation or question marks).
- Better if it is short and creative because it will achieve a greater impact.
- Personalize the shipment with custom fields showing the name of the recipient. This makes this one feel special.
- Emojis help you stand out in your inbox, but don’t go overboard with too many.
- The preheader gives continuity to the subject and complements it.
As we said at the beginning, the subject is what motivates subscribers to open it, so we can include a temporary reference that encourages them even more: “only today”, “limited offer” or “valid until”, are some formulas. Although it is not advisable to exaggerate or deceive.
A good practice is to be honest with what they will find when they open the message, so they do not want to unsubscribe.
Postr: The Ideal Email Marketing Service For Crypto Traders
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.gopostr.com
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. Don’t limit yourself to only sending newsletters so that you can send welcome emails, birthday wishes, and any other kind of information.
Be First to Comment