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The Importance of Marketing Startegies
For every startup and tech company, the challenge of marketing is very real. “If you build it, they will come” may work for big companies, but it doesn’t work for you if you are trying to get new customers for your product or service.
Marketing for a startup is challenging enough; it’s not just about spending money on advertising. You need to be thinking about “customer acquisition cost” which is the total amount spent on marketing (advertising, promotional materials and event costs) compared with the profit you make from those customers. Lowering your customer acquisition cost is crucial to profitability: if you can’t learn to market inexpensively, it may not matter how much business you get.
Profitable Marketing Strategies for Free
Email marketing is a good way to publicize your business. An email is sent out by a business to a customer, or potential customer, that encourages business activity. Emails are sent out through a subscription and act as a marketing tool for businesses. Each email has a purpose such as informing the customer about an upcoming sale or about another development in the company. These emails can either be automatically sent out or sent at times based on certain criteria. Besides, each email has a purpose such as informing the customer about an upcoming sale or about another development in the company. These emails can either be automatically sent out or sent at times based on certain criteria.
In this instance, we highly recommend you to use Postr:
This is one of the best free email marketing software that comes with content ready, responsive Free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month.
It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer. The drag-and-drop email builder is perfect for beginners with limited email marketing experience. Sendinblue includes email automation tools so you can create workflows for follow up emails, segment users, and send transactional emails. Using the AI-driven algorithms, you can find the best time to send bulk emails to get the best deliverability.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
For us, Postr is our recommended option. You can sign up here.
Also published on Medium.