Drip marketing is just delivering a restricted number of emails to your audience at a predetermined interval based on their activities or status changes. Drip marketing allows businesses to stay in touch with their customers in a tailored and targeted manner after major events or dates.
Someone could be the focus of a drip marketing campaign:
- Making a purchase
- Attending one of your store’s events
- registering for a webcast
- Obtaining a copy of a report or white paper
- Leaving a shopping trolley unattended
- Getting involved with customer service
- For a long time, I haven’t placed an order.
The “drip” portion of drip marketing refers to delivering a series of emails in a gradual and steady manner. It might be two, five, or whatever number you believe is the most effective amount of emails to remain in contact on a certain issue without going overboard.
What are the benefits of drip campaigns?
By converting visitors into purchasers, increasing repeat transactions, and reengaging a dormant audience, drip marketing may help you increase sales. You establish a relationship with your audience and demonstrate that you’re a valuable resource for their requirements by expressing your company’s worth.
According to a survey of 2,000 individuals, half of us are “constantly searching for goods, services, and information to encourage behavior change.” This tendency can be aided by a drip campaign.
Drip campaigns are particularly effective because they are targeted, which means they are based on a specific activity and can be customized. More than 90% of customers think organizations that identify and remember them are more inclined to buy from them.
If you’re going to do this though, you’ll need the right tools. Here are the platforms we like best:
You may utilize a range of Postr templates to assure the success of your campaign. It also offers a free subscription that includes 1,000 monthly emails, complete API support through webhooks, and simple access to anonymized click data for smart analysis.
You will save money and time with this amazing tool since you can build up your campaign in minutes and present your clients with highly relevant information.
Postr is well-known for its use of artificial intelligence (AI), which is one of the most widely used technologies worldwide. Furthermore, this technology monitors each user’s behavior and provides hyper-relevant information. Furthermore, a robust template editor will allow you to customize emails, making it easier than ever to deliver high-converting messages.
2. Campaign Monitor
Campaign Monitor is a simple email marketing solution that allows businesses to send attractive, tailored emails to their subscribers, providing a trustworthy route to boost subscriber engagement and drive loyal readership and conversions.
Marketers can send personalized content to massive lists of subscribers using beautiful templates, a drag-and-drop builder, and engagement-based segmentation while requiring minimal technical experience.
Over 130,000 organizations in 170 countries use ActiveCampaign’s category-defining customer experience automation platform (CXA) to communicate with their consumers in meaningful ways.
For organizations of all sizes, ActiveCampaign offers 500+ pre-built automation that integrates email marketing, marketing automation, and CRM to enable strong segmentation and personalization across social, email, messaging, chat, and text.
Also published on Medium.
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