Do you need a guide to writing the best email invitations for your brand event? In this article you are going to find a complete guide about this marketing strategy, just continue reading. We assure you that when you finish, all your subscribers will want to attend!
Public Events: An Excellent Way To Put Your Company Under The Spotlight
With the slow return of in-person events after the pandemic, worldwide companies started to plan conferences, meetings, and product launch parties. More than 50% of companies already had organized small reunions so far this year. Other brands have decided to continue with virtual gatherings, to prevent their workers and affiliates from another COVID wave. In both cases, we can say that people love participating, looking to socialize with other loyal customers, or obtain valuable information.
But to assist, they have to be aware of its existence. And the best and quickest way to do it is with an effective email campaign. This will be your best tool, whether you are a big company with a lot of events in its history or a new brand with no experience. With a good approach, you will catch the attention of your subscribers and make them feel included. Even if they can’t go, you will accomplish the goal of opening your message.
What Are Invitation Emails?
As the name says, these are the emails where you present all the details of an event that you want your followers to attend. Your message should generate curiosity, inspire enthusiasm, promote interaction and produce leads from a landing page.
Registration is the centerpiece of an email marketing plan focused on increasing attendance. Using them, you should not only provide important data but also sell your event without mentioning the ‘buy’ word.
This is very simple to explain but not as easy to do. You have to take a lot of things into consideration like the design, the copy, and the time you will send them. In the next paragraph, we tell you the steps you have to take to have an enthusiastic crowd at your event.
How Can You Write The Best Email Marketing Invitation
First, your copy has to be unique and clear. Select a subject line that catches your reader with a sense of urgency. It has to be brief and concrete with a precise focus on what your event is going to be about. You can add some suspense and as a result, your followers will want to know more!
Second, define all the basic information in the first part of the text. You should make clear your event location, at what time, and how long it will be. If the person reads that your conference, for example, is programmed to be one hour long, probably your followers will think twice after declining it. Also if some people would speak, you have to include their names, a little bio, and the topics. This would make your information event card more interesting and will increase the chances of a bigger audience.
And third, use cool templates to show the perfect design. An invitation email should be visually attractive to make a connection with the people that leads them to the event. You can use Postr, a free email marketing tool to brighten them with the best layouts. Of course, you would customize each email with your subscriber’s name and send it on time. This technology can send 1,000 emails to 200 subscribers! Try it to improve your email invitation campaign.