As the years go by, people are more open and free in their everyday life and social media. A lot of LGBT faces are shown on tv and cinema and gay marriage is legal in more countries every year. Paying attention to that freedom and desire to enjoy the world, a dating app for LGBT people is probably very needed right now.
If you are someone who saw this opportunity and took it, then the information in this post will be very helpful to you. But first, let me explain what email marketing is so you can understand why is it so important. Email marketing is a highly effective marketing strategy that is based on sending emails to customers to turn them into loyal followers of your creation.
Every email has information about the product and tells the customer what news you have that month. It’s highly effective and it’ll make people like your app even more since they’ll have such a good connection with it. However, there are a few email marketing services, like Mailchimp, that don’t accept emails that promote a certain product, like gambling, cryptocurrencies, and sexual encounters.
So, it’s probably hard to find a good email marketing service for a dating app. For that, we recommend Postr, the most permissive email marketing tool. It has a more thorough examination of each consumer thanks to artificial intelligence and that will help your product in an enormous way.
The Benefits Of Postr
With Postr’s email automation software, you can create workflows for follow-up messages, segment contacts, and send transactional emails. Using AI-driven algorithms, you’ll discover the best time to send email messages with maximum deliverability.
You may have one-to-one tailored material based on the automated conditions we establish for each receiver, in addition to the standard features available in most email marketing packages. This isn’t a requirement for email marketing campaigns. It can, however, aid you in sending out automatic, real-time information updates.
Postr offers email templates, up to 200 subscribers, and unlimited emails to every person that makes an account on their website. You can also create processes for follow-up emails, segment users, and send transactional emails.
However, if you want to get more information about how to enlarge those numbers, you can check this website and learn about the Pro Plan Postr offers. It gives you up to 1000 subscribers and five lists of contacts.
- Your emails will be delivered ASAP
- Free responsive templates are available
- There’s chat, mail, and personalized assistance
- Complied with Article 28 of GDPR and the EU-U.S. and Swiss-U.S. Privacy Shield framework
Email marketing for beginners
If you are new to email marketing, Postr recommends having this in mind first:
- Make sure you grow your list organically and over a period of time. Build your list organically and don’t download a bunch of email lists. It’s the wrong strategy and will not help in the long term.
- Make sure you put a catchy subline. This is essential. Give your audience a reason to continue to read your newsletter.
- Try to use a catchy preview text to keep your audience engaged.
- Grammar and spelling. It’s essential to get these right from the start. Your audience will drop off if they don’t find this job is done well.
- Test and try. Keep track of your open rates and see when is the best time to send your emails to ensure the best open rates.
- Campaign reports are essential. Pay close attention to them.
- Send test emails before you send the real ones.
Also published on Medium.