If you are managing a Demand-side platform (DSP), that means that you are interacting with different websites that are constantly buying and selling. In the same way that they change information within the interface. To be able to sort all those terabytes of information you need sorting software.
A good sorting software needs to have two things: machine learning and personalized attention. You need both parts, the technological and new and the good old fashion person to person deal. That way you will not only have any type of information you need right away but any problem can be treated and solved by a human.
In case you have a DSP service it is completely necessary to know who your customers are. Not only that but what are the parts they represent and the contents they share. It’s the only way to stay away from any problems or controversies they have.
There are few who handle machine learning software with personalized attention as a company as Klazify does. However, they continue to be the most sensible hire you can make in case of managing a Demand Side Platform.
How Klazify Works
Klazify will travel to the provided website or URL, collect data, and classify it using an IAB V2 Standard classification taxonomy, which can be used for 1-to-1 personalization, marketing segmentation, internet filtering, and other purposes. As a result, the URL or domain can now be allocated to a category.
State of the art accuracy
Their website classification API is quite accurate; a single URL query will classify a company’s industry into one of 385 different topic areas.
Klazify’s domain processing begins one of two ways:
- New Domain Ingestion: Klazify examines the website, chasing new domains and re-indexing previously categorized domains.
- External feeds: External data sources that are given to Klazify to process.
Once a URL has been inspected and passed the security requirements, it is categorized.
There are more topics to pick from, resulting in a more extensive list than prior taxonomies.
The categorization provided by Klazify is useful for internet filtering and security apps, and it is completely free. They support nearly every language spoken on the planet, as well as all available domains.
Klazify, as previously indicated, uses the IAB Classification Taxonomy. The Interactive Advertising Bureau (IAB) has created a set of advertising categories and subcategories that are universally recognized.
Google uses IAB classification to determine which category a domain belongs to when a publisher creates a Google Ads campaign that only appears on particular websites. The Klazify category is applied to all advertising websites on the internet if publishers utilize Klazify to identify whether or not website URLs are relevant and topical for advertising.
Also published on Medium.