MailChimp is usually one of the first email-sending tools that come to mind when we plan to carry out email marketing campaigns. However, the truth is that for companies it is not one of the best options on the market. Remember, popularity is not synonymous with quality. Although it is true that it is one of the best options for private use, this is not the case if what we want is to improve our business strategy. Today at Which Email Marketing Tool Is Better Than Mailchimp In 2023? we will tell you about Postr, a tool to improve your email marketing strategy quickly, cheaply, and with high-quality results.
Disadvantages of using Mailchimp for Business
The three main disadvantages that we can find when using this tool are:
Although the official guides offered by the company itself are in some other languages, the platform itself is only available in English, which can be extremely problematic for multinational companies.
Being complete and effective, automation resources continue to be something basic for the avant-garde that is distilled in the scientific field.
In its most complete and professional versions, the price of Mailchimp is considerable, which can put many companies off after exceeding the limit set by the most basic accounts.
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.gopostr.com
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. Don’t limit yourself to only sending newsletters so that you can send welcome emails, birthday wishes, and any other kind of information.
Compared to other marketing strategies, such as advertising in the media, mailing is one of the cheapest techniques in the field of advertising. In addition, thanks to its great efficiency, it is also one of the most profitable.
Another benefit of mailing lies in the fact that, currently, an email can be opened from any type of device. However, when implementing a mailing strategy, it is important to bear in mind that the highest email opening rates occur from mobile phones. For this reason, it is essential to use a template with a responsive design when creating the content. In this way, the email can be viewed correctly from any device.
For our messages to be effective, we must get the type of content we send to our customers right. To do this, audience segmentation will be a key element when we design our mailing campaigns. To segment our contacts, we must take into account demographic variables such as gender, age or geographic location. In addition, you always have to keep in mind that it is more important to have fewer and higher quality contacts than many contacts but with hardly any open rates or communication.
Mailing is today, one of the fastest and most effective strategies to establish and maintain contact with our customers. In addition, in the event that we want to optimize the messages that we send through the mail to the maximum, we can also choose to share them on our social networks. In this way, we will reach a greater number of people and our brand will enjoy greater visibility.
Another great benefit of mailing is that we can track and analyze your results in real-time. In this way, once we have been able to observe the effectiveness of our strategy, we will be able to implement changes and make decisions about the next steps to follow.
Another of the great potentialities of mailing for companies is its great versatility. In this way, in the body of each of our emails, we can insert elements as varied as images, videos or even gifs, for example. Thanks to these elements, we will be able to build a more dynamic and visual message that will help us transmit our message.
In a time of fast pace, the fact that we can automate the sending of emails is a great advantage over other marketing techniques. In this way, we can design our campaigns and schedule the day and date on which we want to send our mail. Then, we can forget about it until the next shipment.