Email marketing has become one of the strongest strategies and methodologies to establish effective communication with new prospects and customers; to generate satisfactory results in our business. For this reason, we invite you to consider these reasons and thus choose to implement email marketing in your digital strategy. Continue reading Why Do Companies Use This Email Marketing Tool?, we will tell you about this and about Postr, a tool that will allow you to successfully employ this strategy.
8 reasons to use Postr in your business
1. It is the most effective means for a long-term relationship
In digital marketing, there are different tools and channels to reach your audience in a massive way: social networks, search engines, etc. However, marketing through email allows you to maintain a long-term relationship with people. Since you can send messages directly to contacts and comment on news, show personalized offers, and make invitations.
Remember that you have to nurture this link to retain your customers and thus they feel comfortable with your brand.
2. Personalized communication
You can use personalization with any instrument that controls the distribution of mass mailings to create a sense of intimacy and empathy with your reader. In other words, include user-specific welcomes in each message.
Another way to establish personalized communication with your customers is to segment your contact lists; in this way, you can create emails that are more tailored to different interests that may be found in your audience.
Doing different emails may take a little more time and preparation, however, by creating a communication that fits people’s needs; you will make people more likely to take action.
3. Increases in mobile use
Although email marketing has been in use for years, mobile devices have increased its spread. According to statistics, almost 50% of all emails are opened from smartphones.
In addition, mobile devices have made people interact more with their email, as important notifications, documents that are urgently awaited or job applications arrive at all times.
In addition, it has been found that 64% of the purchase decisions made by consumers come from having read emails on their mobile devices.
4. Two-way communication
Although it is not one of the main two-way communication channels, email marketing is not limited to just sending information.
You can also use corporate email as a means to receive feedback from your customers, which can make it easier for you to create messages that are more in line with their needs.
5. It is the channel with the highest ROI
Every business wants to see a return on their actions and when it comes to email marketing it is very high. Campaign Monitor even conducted a study in which it concluded that for every dollar invested in email marketing, $44 dollars are generated in return.
6. It is measurable
Measuring the results of your work is one of the most important things to know about the performance of your marketing campaigns, knowing the different data allows you to evaluate and modify your strategy to correct errors and improve results.
7. Consumers prefer mail
Although chatbots have emerged as a strategic part of social media marketing and facilitating communication, email marketing is not dead yet and consumers prefer email when it comes to business and important issues.
In fact, Marketing Sherpa found that 78% of consumers prefer to receive promotional messages via email.
8. You can integrate it with other strategies
Email marketing is very versatile and you can integrate it with different tactics. For example, if you want to drive traffic to a landing page to sell a product, you can notify your contacts about the launch or if you are conducting a survey on social networks, you can send them an email inviting them to participate.
Also, if you want to bring traffic to your blog, you can design a weekly newsletter, with which you send them news and new posts that may be of interest to them.
This is how email marketing can collaborate so that you increase your results and support different campaigns of your strategy at the same time.
Postr: Companies Use This Email Marketing Tool
Nowadays there are lots of options for email marketing. However, not all email marketing services let you promote every content without restrictions. As a result, you’ll probably waste a lot of time looking for one that doesn’t block your material and provides excellent results. To assist you in making that selection, we strongly recommend Postr, one of the most permissive email marketing systems available.
To use it, you must do the following:
- Create an account at www.gopostr.com
- Import a csv list or manually enter your subscribers.
- Begin your campaign and make changes to its parameters.
- Select a template or create your own.
- When you finish, send or schedule your campaign.
By using artificial intelligence, this email marketing system can increase open rates by as much as 70%. Personalization increases conversions, according to its premise. To the first 200 subscribers, you can send up to 20,000 emails each month. You are not limited to only sending newsletters, so you can send welcome emails, birthday wishes, and any other kind of information.