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Aliexpress challenges Amazon in Spain

Aliexpress faces Amazon in Spain in the battle to attract sellers to its online shopping center. The store owned by the Chinese company Alibaba has grouped in a new line of business, called Aliexpress Businesses, all the tools and services available to companies that want to sell in their marketplace, a business in which they compete with companies such as Amazon or eBay.

The offensive is added to another previous initiative, Aliexpress Plaza, which already has 3,000 Spanish companies that sell their products exclusively in the national territory through a channel within the store, where delivery times in three days are guaranteed.

Estela Ye, general director of Aliexpress Spain, said that there are already “several thousand” of sellers who have registered in the marketplace of the company with an eye on export. The Chinese multinational is carrying more competitive costs than Amazon as a weapon to attract these external sellers and gain ground in Spain. Thus, it does not charge high, low or permanent fees, and has set a commission of 5% or 8% on the sale price depending on the product category.

The Spanish companies present in Aliexpress can already sell to all the countries of the euro zone plus Russia, although the objective of the company is to expand the scope in the coming months so that the sellers can export to more countries, since Aliexpress operates in 190 markets Unlike Amazon, it does not contemplate offering logistics services to stores that sell in its shopping center, although it has an agreement with Correos to which companies that want to ship internationally can join. Among the services that it has made available to sellers, there is an automatic translation function in 18 languages, as well as sales analytics tools.

The initiative adds to the recent opening in Madrid of the first physical store of Aliexpress in Europe, another example of the importance that Spain has for the Chinese company. “Spain is the third country for Aliexpress after the United States and Russia in both billing and number of users,” said Estela Ye. The company has more than 10 million active users and more than 40 million visits per month in our country. In the world it has 150 million active buyers.


Aliexpress also boasts its exclusive marketplace status, compared to the double role of retailer and online showcase of its Amazon competitor. The marketplace has become one of the business pillars of the US giant, which has invested more than 15 billion dollars globally this year in services and tools for external sellers. The US multinational says that more than 8,000 Spanish SMEs sell in its marketplace, companies that last year registered an export figure of over 400 million euros, 50% more than the previous year. According to their statistics, 75% of these SMEs export their products, mainly to European customers

Also published on Medium.

Published inE-commerce

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