If you’re looking to inform your customers about conscious consumption choices, use email marketing tools!
About Conscious Consumption and a Green Economy
In the last 10 years, there has been a rise in public and consumer discourse over issues of sustainability and a green economy. A study from the Carbon Trust found that 55% of UK consumers feel more than positive about a company that has reduced the carbon footprint of its products. Besides, environmental sustainability is not all bad for company profits. According to several studies, three out of four Millennials were willing to pay more for sustainable products. The same report found that Boomers were more inclined to pay more for sustainable products too.
Besides, the use of natural resources, contributes to a greener and more sustainable world and has also a positive impact on consumer behavior. In the fast-paced digital world in which we live, there’s been a growing desire to switch from it all and reconnect with what nature offers.
The desire for a green lifestyle has spurred consumers to adopt a more organic way of living This group of consumers constitutes the conscious millennials who are in pursuit of products that benefit their well-being as well that the well-being of the environment.
How Can Businesses Promote This Behaviour?
Companies can implement effective strategies to promote conscious consumerism and generate a lasting positive movement towards a more sustainable world. One of the easiest ways in which companies can inform their clients about the benefits of conscious consumerism is through mail marketing tools. In this particular instance, we recommend you to try out Postr.
It is an email marketing system that boosts open rates by up to 70% using artificial intelligence. The theory behind this free service is that personalization encourages conversion. You may send up to 20,000 emails each month to your first 200 subscribers for free. In addition to newsletters, you may send welcome emails, birthday wishes, and other forms of communication.
Postr also allows you to send personalized messages to each subscriber, something that is difficult to achieve with typical email marketing solutions. Apart from that, it is one of the most adaptable email marketing systems on the market.
- Is cost-effective
- Allows businesses to build relationships with their customers and increase customer loyalty
- Helps you through the buyer’s journey
- Can increase the customer lifetime value
- Allows you to connect with your customers more
- It is widely used, so it is familiar to your customers
- Works well for encouraging small-scale purchases
- More revenue for your company
If you’re looking for a way to inform customers about the conscious consumption choices of your business and ensure that your messages are being seen, email marketing is the way to do it!
Also published on Medium.