Email marketing is known for being one of the best strategies among all content marketing techniques for eCommerce. But that doesn’t make it infallible unless you work a powerful email marketing software.
Setting up an email list of contacts is only the first thing to do in email marketing. For OpenCart eCommerce wanting to recommend their projects and services, their customers need to connect with their emails.
Email campaigns are a successful way to offer your services by giving important information for your clients, while positioning your eCommerce as an expert in your field. Email can also help search engine optimization by building links to as well as relevant content on your site, and choosing the right words to put in an email message can make the difference between campaign success and miserable failure.
When also choosing for the best email marketing platform, there are plenty of choices. One of the best well known is Postr. This is one of the best free email marketing software that comes with content ready, responsive free email templates that look great in all major email clients. With the free email marketing plan, this software lets you send up to 20,000 emails per month with Postr branding. Paid plans start at $25 per month.
It’s also a web-based application that works in most web browsers, which means the client doesn’t need to download or install any software on their computer. The drag-and-drop email builder is perfect for beginners with limited email marketing experience.
In addition to the standard features offered by most email marketing services, you can deliver personalized content on a one-to-one basis based on the automated rules we set for each recipient. Run an A/B or multivariate test to optimize your content, layout, or send time. While this isn’t a necessity for your email marketing campaigns, it’s a nice tool to have if you want to send automated, real-time, content-based emails.
When it’s done the right way, email marketing can be for sure a valuable tool for sending messages directly to your leads and customers. Running a good email campaign will keep your eCommerce fresh on the first pages, and reinforces the communication among your company and customers.
So, how do you write a remarkable email marketing to speak for your eCommerce? Here are some suggestions and examples you can use
Keep Email Subject Lines Short and Consistent
Either your email is a single statement about the inauguration of your eCommerce or a new thing to show or a completed email with plenty of content parts, the subject must be short. The logical behind the procedure of remaining email subject lines short is that emails are infrequently seen on computers anymore, they are more commonly seen on mobile devices.
Why? Because the screen of a mobile phone, for example, is much tinier and, consequently , the email software can only exhibit a small amount of words and characters.
If your subject line is too long, it will be cut off, and the impact of your email marketing will be gone. To make your emails click open, you should restrain your subject line to between 3-5 words.
That doesn’t leave much space to be creative but it is the best method to reach better results.
Include Numbers in the Subject
Numbers have become the essence of content marketing. Do you know that people answer much better to seeing numbers and data-oriented information? This is most expected because of the quantifiable character of data. Data is concrete evidence to show something you want to highlight.
Popular websites and eCommerce commonly include numbers in their banners and this exercise is now winning attention in email marketing subject lines.
Adding a number makes it more nice-looking to the customer and also gives them a measurable idea of how much time will take to read the whole thing.
By putting numbers on your subject line, you will elevate the chances of your email being opened and extend acknowledgement about your new OpenCart eCommerce.
Use Adequate Words
If you don’t want your email to be eliminated upon its arrival, you must choose the adequate words for your subject line.
For example, you could ask a question and give the answer in the body of your email. Imbue You can use words like ‘new’, ‘today only’, ‘contest’, ‘giveaway’, and ‘get it now’.
On the other hand, you should also escape from words like ‘announcing’, ‘success’, ‘join millions’, ‘congratulations’, and ‘performance’, because they could be identified as spam. You shouldn’t put on your subject line anything related to money, payments, prizes, and weight, because those could also come to be identified as spam.
Examine your past click-rates to understand what has and hasn’t worked, and you can choose the right set of words to promote your business to your audience.
Improve Email Marketing Strategies by Using the Customer Name
Using your customer’s first name in the subject line of your email campaigns makes them feel appreciated. Out of the thousands of emails they receive in their inbox daily, the ones that generally catch their attention are the ones that mention their name in the subject line.
Also published on Medium.