The answer to the initial question is yes. Nowadays, thanks to new technologies, it is possible to obtain customer information from the IP address alone.
Time moves on and with it the new technologies available on the market are increasing. During the last year, the use of tools related to data collection for decision-making has increased by 68%. These are implemented by both small traders and large companies.
Data is transformed into information when it is applied to a specific purpose and provides value to the recipient.
Characteristics That Data Must Have In Order To Be Useful:
– Relevant to the specific purpose
– Complete
– Certain
– Current; data that arrives after the decision has been made is worthless.
Information alone does not create a knowledge-based organization but it is a fundamental building block for it. Having the right information drives the development of intellectual capital, which in turn promotes innovation and improves performance. Information is data that has been interpreted to make sense to the user.
Data needs to be converted into meaningful information that enables businesses to accumulate knowledge. On the other hand, data are raw facts and figures, without any added interpretation or analysis. That is why it has to go through a process to be useful.
Obtaining customer data can be really very simple, you just have to use their IP address. There are several APIs that use the IP address to obtain data such as location, the city where they are located, the country, the type of internet connection they have, the language they use, their postcode, characteristics related to the exchange rate they use when making economic transactions, among other things.
For example, one of the APIs is called ipXapi. This is a real-time geolocation API with IPv4 and IPv6 data and is currently used by thousands of developers around the world. It is also implemented by SMEs and large corporations around the world.
One of its main features is its ease of use, as it is really intuitive to use. On the other hand, its scalability stands out. It takes less than 10 minutes to implement. And it should be noted that uptime is fully guaranteed. You can test it completely free of charge.