In recent years, online dating has grown in popularity, and this trend is projected to continue. In 2024, almost 280 million people will use online dating, with 113 million using matchmaking services and 70 million using casual dating apps. Therefore, these dating services are expected to generate over 2.5 billion dollars by 2024.
No Longer a Taboo
With several dating websites and apps available, using online dating to meet someone has become mainstream. Online dating services are used by 40 million Americans, ranging in age from 18 to 65. Today, 27 percent of teenagers say they use online dating sites. Furthermore, there has been a 6% increase in the number of 55 to 64-year-olds who use dating sites.
As many grown people use these services, developers from them have to consider where to reach their audience.
The most accurate, traditional, and safe way is to reach them by email. Although, most email marketing services don’t allow dating apps to use their platforms.
After all, many developers and app owners are missing chances to get more subscribers because of banned content.
Fortunately, there’s online easy-to-use software that enables this kind of content called GoPostr.com
Postr is a well-known and highly recommended email marketing service for this purpose. This technique employs artificial intelligence to assist businesses in achieving open rates of at least 70% for their email marketing communications.
For people who are new to email marketing, the drag-and-drop email builder is great. With email automation tools, you can create follow-up email workflows, segment users, and send transactional emails.
Because of AI-driven algorithms, you can figure out when the best time is to send automated emails and the best deliverability.
Postr is remarkable in that it does not limit your delivery if you exceed the number of users on your plan, even if it is the free one, in addition to allowing you to share much more products and items than larger businesses. So, whatever happens, everything you’ve planned will be sent.
1- Create an account: When you create a Postr account, you’ll enter your name and email address and receive an activation email. Click the link in the activation email you get to activate your account.
2- Build your audience: The foundation of good marketing is a clear, up-to-date list of your contacts. When you create a Postr account, Postr will use your setup information to automatically generate your audience. You can update your audience’s default information if necessary, or you can start adding contacts right away.
3- Create a campaign: Next, you’ll make your first campaign. A campaign is an email message that you deliver to your target audience.
4- Check your performance: You’ve delivered your message, but the job isn’t done yet! Audience engagement tracking is a vital aspect of effective marketing since it helps you to give more of what your contacts want and less of what they don’t.
Also published on Medium.