Customer data, also known as consumer data, refers to all personal, behavioral, and demographic information collected from a company’s or department’s customer base.
A customer data platform (CDP) is intended for marketing purposes. It gathers and unifies first-party customer data from various sources to create a single, coherent, and comprehensive view of each customer. It then makes that information available to marketers in order for them to create targeted and personalized marketing campaigns.
Data collection enables you to meet consumer expectations for personalized communications and suggestions. Furthermore, the more you know about the types of products/services your customers are interested in, the more likely you are to pitch them and close the sale on products they are most likely to buy.
There is a variety of APIs for Company Logos and Categorizations available on the internet, but Zyla appears to be the most popular and should meet all of your needs. The Website Categorization API organizes a website’s content into categories. It organizes and categorizes URLs.
Zyla Customer Classification API lets you look up person and company data based on an email. Turning any email into a full personal profile. The Zyla Customer API lets you look up person and company data based on an email or domain. For example, you could retrieve a person’s name, location, and social handles from an email. Or you could look up a company’s location, headcount, or logo based on their domain name. Get full context on every lead, contact, and account in your company’s universe to drive conversion, wins, and insights at scale.
Zyla is an API-enabled platform that uses machine learning to categorize everything your company requires.
There are a few sites, such as Zyla, that allow you to download material while also ensuring that only people who looked for it can see it.
It allows you to search for information about an email or business/website and classify it into categories (up to 3 category levels) . You can get a full name, face picture (avatar), where he/she lives, how many employees the company has, company logo, company category, company social media links, all using just 1 email.
How Zyla Works
Zyla Company Classification API takes a URL as an input and gets you it’s company category data. Our API works by analyzing the company’s website and classifying it into 385+ possible topic categories (our classification taxonomy is based on the IAB V2 standard).
- Form shortening:
Hide or autofill fields (unless Clearbit can’t find the relevant data point) to keep forms short while collecting the data you seek.
- Advanced email personalization:
Drive engagement with more relevant emails, tailored to the job role, company size, or any of our 100+ data points.
- Keep your entire lead database fresh:
Automatically refresh all of your records every 30 days, so you always have the most recent data at your disposal.
Zyla Use Cases
- Content Classification
Zyla Text examines a document and generates a list of content categories that apply to the text within it.
- Document Processing
Data capture at scale is made easier using Zyla Text, which lowers document processing expenses.
- Customer Profiling
You can turn every customer’s email or domain into an enriched company profile and industry with Zyla Text.
- Fraud Detection & Web Filtering
Zyla Text uses powerful machine learning to classify billions of domains. Our API analyzes a company’s website and categorizes it into 385+ topic areas (IAB V2 standard).
- Classify products into categories
The class of a specific object in an image is predicted by Zyla Image. This technique’s major purpose is to precisely identify the characteristics in an image. The classification of real products into categories is a common use case (brands, used or new products, etc).
- Video Moderation
You can utilize Zyla Video to identify unsuitable, undesirable, or objectionable content. To create a safer user experience, provide brand safety assurances to advertisers, and comply with local and worldwide standards, you can utilize Zyla Video API in social media and e-commerce settings.
Also published on Medium.