The best way to keep your business alive is by using all the tools at your disposal. Getting information has never been easier in the world of telecommunications. But the problem is always the same: What’s the best way to do it?
If your service points to web pages, the best way to analyze their contents is with a Social Media Scanner. This allows you to have all kinds of information about your backend. But the interesting thing is that if they are in the public domain, you can also have information from websites that you want to use your service.
This is the most accessible and cheap way to get leads because different software such as Klazify allows you to get that information very quickly and without external expenses.
An API Social Media Scanner is a tool that searches the internet for information about any specific social media account. It gives you the social media links of that domain in the API. It can also scan for logos, names, and posts. Some of these scanners are free to use while others require you to pay a fee in order to access all their features.
Klazify is one of the most convenient platforms when it comes to content rating APIs. This not only works to collect information but also gives codes in JSON format that anyone can read.
How Klazify Works
The categorization provided by Klazify is great for internet filtering and security applications, and the best part is that it’s free. They support practically all of the world’s languages as well as all of the domains available.
Klazify will navigate to the requested domain name or URL, collect its content, and determine appropriate categorizations. These are based on a classification taxonomy: IAB V2 Standard, which can be used for 1-1 personalization, marketing segmentation, online filtering, and more. The end result is that the URL or domain can now be placed in a specific category.
Klazify leverages the IAB’s Classification Taxonomy, which was previously mentioned. “Interactive Advertising Bureau” is the acronym for “Interactive Advertising Bureau”.
For advertising purposes, they’ve produced a standard set of categories and subcategories.
Also published on Medium.