Are you wondering if you should add an IP address API to your company tools? If that is your situation, this article is for you because here we will tell you 3 reasons why you should use an IP geolocation API in 2023 and much more!
Let’s start by saying that IP geolocation is the process by which it is possible to find out where a user’s connection to a website originates from, as well as from which device he or she has connected. This means that more and more companies, startups and B2Bs are starting to use software programs to obtain this information. An IP address API is very useful for a variety of reasons. Here we will only list 3 of them.
For starters, a location API can give you valuable information you didn’t know about the visitors to your company’s website. For starters, what region they are connecting from, and their time zone. As you can imagine, this allows you to improve your targeting and segmentation.
Secondly, by obtaining this information, you can design better sales and ad strategies. For example, if you have noticed that most of your visitors come from New York, you can launch a special offer for this city. At the same time, you can restrict the content of your site according to cities or regions. So, to summarise, another good reason to use one of these APIs is because it gives you the possibility to better target your target audience and thus have the chance to achieve better ROIs.
Finally, an IP address API can help you to improve the protection of your site and your company by restricting the connection. In order to conduct fraud, some cybercriminals will also attempt to avoid geolocation services. This can be accomplished by fabricating a real location utilizing VPNs (Virtual Private Networks). Therefore, having the ability to identify VPNs and other dangers might be crucial, especially when it comes to protecting consumer data and money.
What Is The Best IP Geolocation API?
The best IP geolocation API is named IpXapi, and it was developed by the Zyla API Hub to locate and identify visitors by IP address. To implement geo-restrictions on your website, enhance ad targeting, or give visitors experiences that are specific to their region, leverage the extensive collection of localization data offered by ipXapi.
IP statics are handled fairly precisely by IpXapi. This is due to its huge database and user-friendly API. These are linked to a number of reliable Internet service providers (ISPs), who regularly update new and existing IP ranges. Due to its connections to multiple channels that provide real-time IP data, the API is also often updated.
Receiving prompt and precise information about the main currency being used in the region returned for the processed IP address will also allow you to provide your consumers with a tailored shopping experience.
Global IP database services and one of the best IP to geolocation APIs are offered by ipXapi. Their real-time geolocation API with IPv4 and IPv6 Data is already being used by a large number of developers, SMBs, and significant businesses globally.
How To Use This
- Create an account at https://ipxapi.com/ to get started.
2. Enter the IP address into the box and count how many people react.
3. At any time, you can download and use the API.
We have already shared 3 reasons why you should use an IP geolocation API in 2023. There are many more, but the best thing to do is to make your own experience. Give IpXapi a try and take advantage of all of its benefits!