Having an online business is not easy, especially when you have to compete with giants like Amazon, who have an infinite budget for their advertising. The race to get to the first page of Googles results is very hard. Getting to the first page, even with excellent SEO can take…
Comments closedCategory: Ad Tech
These will be the 5 most relevant technological trends of 2019, according to ManageEngine, creator of IT administration software for companies. 1.The automation of digital processes will accelerate The adoption by companies of technologies that automate the processes will continue with the same vigor as it is expected that…
Comments closed
A MIT investigation destroys the myth that only young entrepreneurs are more successful On many occasions, youth and fame often go hand in hand. Even more so when it comes to giant technological companies that have become an icon of the new economy and whose founders created them when they…
Comments closed
The compound annual growth rate for Search Advertising will be 6.6 percent from 2019 to 2023. Search engine advertising has proven to be very profitable for companies. Year after year the different companies around the world are investing on the ads. It seems that it is a tenure that will…
Comments closed
On Tuesday, Brave Browser, an encryption-friendly internet application headed by Mozilla Firefox founder Brendan Eich, made a surprising announcement, apparently with the goal of starting 2019 with a proverbial bang. Through a company launch, the Brave and Basic Attention Token (BAT) team consisting of Eich, along with a variety of…
Comments closed
Web pages that continue to show intrusive advertising have their days counted. In a few months Google Chrome will block ads from pages that do not meet the requirements of the Better Ads Standards initiative. The Google AdBlocker is just around the corner. Google AdBlocker will improve the user experience…
Comments closed
For small, local and specialized media, having good publishing tools (and adapted to their needs) as content managers (CMS) is often a technical headache and an expense that they can not afford. Google has proposed to support them through an alliance with Automattic, WordPress developers, a platform on which 30%…
Comments closed
Amazon grows in markets that were not necessarily its niche. The digital advertising market will represent revenues of more than 311 billion dollars in 2019. Google and Facebook account for more than 50 percent of digital advertising. We know that Amazon is a giant in e-commerce that is gaining prominence…
Comments closed
Facebook is by far the platform that we like the most when we need a cheap way to target audiences for our e-commerce store. One of the most powerful features that advertising on Facebook is the Similar Public or Lookalike audiences. This is an advanced segmentation technique on Facebook that…
Comments closed
Revenues from the global marketing technology industry would generate $ 12.2 billion in revenues during 2018, according to Outsell calculations. The technology industry is so powerful that the Best Global Brands 2017, prepared by Interbrand, shows that the eternal rivalry between Apple and Google is again present, since the Cupertino…
Comments closed