Customer analytics is becoming increasingly important in order to grow a business. Obtaining as much data as possible in order to create reports or identify strategies for employment is gold for any company. It’s as simple as sending an email to begin creating and investigating it.
Furthermore, consumer data is any personal, behavioral, or demographic information gathered from a company’s or department’s customer base.
A customer data platform (CDP) is used for marketing. It collects and unifies first-party customer data from multiple sources to create a unified, coherent, and comprehensive view of each customer. It then makes that data available to marketers, allowing them to create targeted and personalized marketing campaigns.
While most people prefer an API like GetZyla to generate a report as quickly as possible, it is important to be aware of all the tools available to produce the best possible product.
The Zyla Customer Classification API can be used to look up individual and company information based on an email address. Any email address can be converted into a complete personal profile. You can use the Zyla Customer API to look up personal and business information by entering an email address or a domain name. An email, for example, could be used to extract a person’s name, location, and social media usernames. You can also use the domain name to look up a company’s location, employee count, or logo. Get complete context on every lead, contact, and account in your company’s universe to drive conversion wins and insights at scale.
Zyla Text examines a document and generates a list of content categories for the text it contains.
The Zyla Company Classification API takes a URL as an input and returns data about the company category associated with it. This API examines a company’s website and assigns it to one of 385+ topic categories.
Users can use this to categorize and search for information in an email, a company, or a website. You can obtain his or her full name, face photo (avatar), address, company size, company logo, company category, and corporate social network connections with just one email.
- Form shortening:
Hide or autofill fields (unless Clearbit can’t find the relevant data point) to keep forms short while collecting the data you seek.
- Advanced email personalization:
Drive engagement with more relevant emails, tailored to the job role, company size, or any of our 100+ data points.
- Keep your entire lead database fresh:
Automatically refresh all of your records every 30 days, so you always have the most recent data at your disposal.
Also published on Medium.