Are you looking for a tool that can help you enhance your targeting? If that is your case, this article is for you because here we will introduce you to 3 low cost APIs for lead qualification available online!
Lead qualification is the process by which businesses determine which prospective consumers are most likely to make a purchase, as you undoubtedly already know. It’s an important section of the sales funnel because it typically attracts a number of leads but only converts a small percentage of them.
Because it prevents sales and marketing teams from wasting time, resources, and effort pursuing leads who are unlikely to complete a purchase or have little to no return on investment, lead qualification is a crucial step in the sales process.
However, the best tool you can use for lead qualification is a company data API or a data enrichment API. These software programmes work with artificial intelligence in order to optimise your time to recognise potential customers.
The way they obtain information is based on extracting data from your company’s website. These APIs analyse a series of issues, such as the traffic of your website, the amount of clicks visitors make, the time they spend on each page, and much more in order to perform lead qualification.
On the other hand, they also provide you with valuable information about your potential customers that can be useful when contacting them, such as their age, their gender, their geographic location. All this information is crucial to be able to improve the personalisation of the sales team and to reach them in a timely and appropriate way to interact with them, engaging them based on their interests.
On the other hand, company data APIs can also provide you with information about your competitors, such as their industry, the size of the company, the technology they use, their logos and their social media links.
For all these reasons, we recommend that you start using a company data API to empower your company and optimise the time of your human resources. Here we will introduce you to the 3 low cost APIs for lead qualification available online.
The greatest company data API for automating and pulling information for small companies is Klazify. It was created by Zyla API Hub, which at the time was the most well-known API marketplace. This application gathers web data from website text and meta tags using Natural Language Processing (NLP) and a machine learning engine. This API will respond with a solution in a variety of programming languages, including Python, PHP, or JSON.
This URL categorisation API will visit the pertinent domain name or URL, acquire information, and create the required classes using the IAB V2 Standard categorization taxonomy. Among other things, its outcomes can be applied to marketing segmentation, one-to-one customisation, and internet management. If you’re looking for a means to improve the performance of your business, Klazify is the API you need.
If you want to gather precise data to complete your database, you should also take this option into account. Clearbit is one of the most well-known text analysis APIs. Automated enrichment can help with precise lead scoring and routing, in-depth customer segmentation, and results-driven reporting. Over a hundred other data elements, such as installed technologies, the number of employees, revenue, location, customer information, and more, may be sent to each account in your target market.
Webshrinker is a different text analysis API that is worth using. Using artificial intelligence, it searches through billions of websites, aggregates them, and arranges them. Machine learning algorithms handle enormous data sets, and users receive new data via an API call or a database update. Additionally, it might scan images and trademarks for recent scams and viruses. Therefore, it is ideal for text analysis.
We have already introduced you to the 3 best low cost APIs for lead qualification available online. Take a pick at them and choose the one that suits you better!