Have you ever heard about lead intelligence software? Keep reading, we have the best software for marketers.
The term lead intelligence is referring to the process of gathering more information about leads from various sources (CRM, website analytics, social media) and using that information to become more knowledgeable about the lead before following up with them.
This tool can be really useful for markets because it will help them to understand the behavior of each customer and as a consequence, you can segment your customers in order to provide a better service or product.
But, how to get data? using an Application Programming Interface (API) is the best option because it is too practical to use. Besides, it will allow you to integrate all the data into apps or other software.
How Does An API Work?
As a result, an API acts as a middleman, forwarding your request to the service provider and returning the result. This data, on the other hand, can be used to improve marketing methods such as client profiling and ad campaign success.
Using an API is the best option for your business because you will save money and time. However, it can be difficult to find a software, application, or website because not all of them work or interact in the same way. As a result, we strongly recommend that you use these platforms.
1-Klazify
Klazify is the most efficient way to collect data. It categorizes data by URL, email, or domain. Besides, this software provides you with logos, information, market classifications, and domain security levels, to name a few things.
Klazify examines website text before categorizing it into one of 385+ topic groups based on the IAB V2 standard. Furthermore, the data is available in a variety of programming languages, including JSON, Python, and PHP.
2-ZoomInfo
ZoomInfo combines the world’s most comprehensive business database with best-in-class technology to power your go-to-market strategy from beginning to end, providing an accurate, 360-degree view of customers, prospects, and opportunities.
ZoomInfo provides solutions to all of your sales needs, including territory planning, lead scoring, sales prospecting, targeted outreach, and more. With their platform and products, you will increase sales productivity, quickly scale success, and be confident that your team will meet their targets each and every quarter.
3-Lusha
Lusha enables business professionals to connect quickly and authentically with their leads, contacts, and candidates. The foundation of B2B engagement is trust. Lusha assists you in establishing trust by providing simple tools for enriching and verifying business profiles.
Today, over 250,000 sales representatives, recruitment managers, and marketers use Lusha on a daily basis to transform the way they engage with their leads, contacts, and candidates.
Also published on Medium.