If you’re looking to identify customers across any social media network, use a data enrichment API!
Monitoring online brand references and responding to them is what social media monitoring entails. Monitoring communications puts your company on top of them before they become viral for the wrong reasons. They also aid in the maintenance of a favorable brand image among customers and the identification of prospective influencers.
What Is Meant by Data Extraction?
Data extraction is the process of collecting data on a large scale. It is no secret that the Internet contains more information than we could ever hope to rummage through in our lifetimes.
On one hand, data extraction has been done by search engines such as Google and Bing for years. Nowadays, search engines crawl billions of websites every day looking for certain keywords and links related to them. This process requires a great deal of computing resources and time. However, with advances in web scraping technology, it is now possible for anyone to do this type of research on his or her own computer or device at home or work.
There are a few APIs available online that allow you to do so, but you should be careful which one you use because not all of them provide the same information. You may lose time and money if you make a poor judgment. An example could be Klazify. It appears to be one of the most popular and should suit all of your requirements of scanning and monitoring.
A Good Data Enrichment API: Klazify
Klazify’s website uses a machine learning (ML) engine to scan the text and metadata of a website. The use of machine learning algorithms, which allows it to offer substantially more accurate and faster results than manual searches, is one of the most visible differences.
Klazify will go to the specified website or URL, gather data, and categorize it using an IAB V2 Standard classification taxonomy that may be used for 1-to-1 personalization, marketing segmentation, internet filtering, and other uses. As a result, a category may now be assigned to the URL or domain.
Explaining How To Get The Scanning Information
You must first perform the following procedures in order to acquire the scanning information:
- At www.klazify.com, create an API key.
- Any domain or email address in the field you want to category should be located and copied. Once you’ve confirmed that you’re not a robot, submit it.
- After that, you’ll receive the API response in one or more programming languages.
- Find the information you’re looking for and put it to good use.
This taxonomy has more topics to pick from than previous ones, resulting in a lengthier list. Klazify’s classification is helpful for Web filtering and security apps, and it’s absolutely free. They support nearly every language spoken on the earth, as well as all domains that are available.
Klazify employs the IAB Classification Taxonomy, as previously indicated. The Interactive Advertising Bureau (IAB) has developed a set of advertising categories and subcategories that are universally acknowledged.
Category Structures That Are Accessible
There are three top-level categorization in structures to select from on the Klazify platform. Whether you require the IAB taxonomy’s comprehensive classification or prefer a simpler category structure, we’ve got you covered.
Also published on Medium.