Use a classification API to enrich other companies’ data for sales prospecting!
Get a better understanding of customers and prospects with the use of the Classification API. After enriching your data by creating new fields based on business entities like industry, company size, and more, you can then use that information to improve your sales prospecting process.
Obtain Company Data With an API
In this era, consumers are inundated with ads everywhere they look, it is no wonder that marketers are looking for enhancing digital advertising. In order to break through the noise, companies nowadays are turning to data enrichment as a way to better understand their contacts and with that attract customers.
Data enrichment is the process of adding additional information to existing customer data. This can include demographic details, behavioral attributes, online activity, and more. Obtaining information also allows companies to identify their target audience and customize outreach efforts. When used in conjunction with other marketing tactics, such as user reviews or loyalty programs, data enrichment can help improve customer experience.
That is why it is more important than ever for companies if they want to stand out, and to provide exceptional marketing campaigns. One way to do that is by using APIs to enhance your data collection.
A Data Enrichment API
Keep in mind that the use of APIs is key if you want your company to keep growing, hence opening your mind and getting to know different options is an amazing job you could do. After all, to realize what works the best for you, it’s important getting to know different alternatives.
Data is a huge enabler for business; it gives companies the capacity to improve customer experiences, understand trends and make more informed decisions. A data enrichment API may combine quality, flexibility and relevance. They can be integrated within the IT architecture of companies or be used directly via a simplified interface available online.
As you might know, our aim to help partners succeed by providing our data enrichment API for free. With our easy-to-use API, you can easily access our comprehensive data sets and onboard it into your application or service
How To Get This Information
We will use Klazify, since we believe it’s the most complete one. This is a popular URL categorization API used for all types of purposes. It connects to a site or URL, gathers data, and then organizes it into over 385 subject categories using an IAB V2 Standard classification taxonomy for one-on-one personalization, marketing segmentation, internet filtering, and other applications.
This program uses Natural Language Processing (NLP) to detect online information and a Machine Learning Engine to evaluate a website’s content and meta tags.
Klazify have also a search engine that sorts web pages and businesses into categories depending on their expertise. Its goal is to locate, rate, and categorize the greatest websites on the web (up to 3 levels).
It ranges from 0 to 1, with 1 indicating complete certainty and 0 indicating total ambiguity. This API connects to a certain site or URL, retrieves data, and then categorizes it into over 385 different categories for one-to-one personalization using the IAB V2 Standard Classification taxonomy. Customers may simply provide services like Internet filtering, subscriber statistics, advertising networks, and fraud prevention thanks to Klazify’s domain classification.
Also published on Medium.