As a business owner, you’ve probably questioned how to gather enough data to launch a customized marketing campaign. Surely you are aware that the information provided by your potential consumers is not always accurate. They usually only provide basic information such as their name, age, and email address. Furthermore, this information could be incorrect.
That is when data enrichment enters the picture. Data enrichment, also known as data appending, refers to the process of augmenting acquired data with appropriate context obtained from additional sources.
If a username is detected in an application log, for example, a third-party tool can be used to get the user’s genuine name, departmental roles, rights, and so on. You can also obtain useful information such as the nation or time zone in which your potential consumer resides, as well as his or her age, desires, needs, and preferences.
So, How Does Data Enrichment Help?
More personal information is essential in a highly competitive environment to establish a meaningful dialogue with the lead and truly deliver something of worth. Higher open, click-through, and conversion rates necessitate precise targeting and personalization, which data enrichment may help you achieve.
To put it another way, improving your data will broaden your marketing campaign alternatives, open up new communication channels, and improve your targeting. Furthermore, using data enrichment tools and email verifiers to clean your data will maintain your enhanced list correct and usable.
As a business owner, you’re well aware that everything is interconnected: enhanced data leads to better personalization, and personalized outreach leads to better KPIs, sales, and ROI. Thus, data enrichment can assist you in learning about your customers’ interests and providing them with a captivating experience.
So, in order to assist you in incorporating some data enrichment technologies into your day-to-day operations, we’ll show you the best website categorization API available in the adtech sector in 2022: Klazify.
Klazify is currently the greatest online classification API accessible. Using Natural Language Processing (NLP) and a Machine Learning Engine, this application pulls internet information from a website’s text content and meta tags. As a result, it can respond using JSON, PHP, or Python.
On the other hand, its categorization taxonomy is based on the IAV B2 standard and may be utilized for 1-to-1 personalization, marketing segmentation, internet filtering, and more. As a result, Klazify offers a social media scraper that can compile a list of links for all of a domain’s social media channels, as well as other useful information.
Klazify allows you to perform crucial tasks such as refining your data, determining which actions and methods are effective and which are not, and more. You can get anything you desire simply by utilizing a URL or an email address. Any aspects that spring to mind: logos, corporate information, locations, and so on.
How To Use It
1. Obtain an API key from www.klazify.com.
2. Paste the URL, domain, email address, or text to be classified into the supplied box, then click the submit button to validate that you are not a robot.
3. The API response will be sent to you in your choice programming language. JSON, Python, and PHP are all used by Klazify.
4. Choose the best outcome and save it. You’re free to do whatever you want with it after that.
Now you know what data enrichment is and how to use it. Put all this knowledge into action and make your business grow.