In this article we will talk about why it is so important to organize an email marketing campaign for your cannabis business. At a time when many traditional marketing strategies are prohibited or heavily limited in the cannabis sector, email marketing provides a big potential. According to researchers, you will gain $42 for every $1 spent on this kind of strategy. They have also proved that applying it will give you 40% more chances of obtaining new consumers than social media ads.
If we look for more statistics, we will see that organizations in or associated with the marijuana industry got many benefits from using email platforms. They heavily expect to identify, cultivate, qualify, and convert prospects. And they can do it more efficiently by applying some tips like the following ones.
Essential Tips For Your Cannabis Email Marketing
- If your communications don’t reach their intended recipients, it doesn’t matter how good your list is. That’s why you have to create a high-quality and segmented database of addresses. Don’t forget to double-check that you’re utilizing the proper list source!
- Write messages and offers that meet recipients’ needs depending on who they are and where they are in the buyer journey. Its stages are: not in the market yet, problem identified, research and evaluation, preferences established, and final decision.
- Provide relevantly and a variety of content. Promotions and offers will help you to interact with individuals at different phases of the consumer purchasing cycle. Then, you can effectively move them to the next step, and closer to selecting your brand as their ultimate purchase choice.
- Adhere to email marketing best practices. After each campaign you send, email service providers update their spam algorithms, which incorporate hundreds of criteria. If you keep you updated about cannabis regulations will be one step forward.
What Is The Best Alternative For Automating My Email Marketing Campaign?
Postr is the finest tool you can use to help you grow your cannabis business. This is a wonderful, online, and easily accessible platform for creating messages and incorporating them into setlists. Simply create a new account and you will have an access key for your panel.
What Are the Best Features of Postr?
- To complement your message, choose from a number of free templates.
- You won’t miss a single email if you deliver them swiftly.
- If you have any doubts, support services are ready to advise you.
- It complies with the highest security and General Data Protection Regulation (GDPR) certification requirements.
- There are nearly 1,000 emails to deliver to 200 subscribers on the free plan!
- You have total control over the design of your email and may make it as distinctive as you like.
- Because they don’t utilize Postr branding, they don’t conflict with your brand.
- You will set at least one list of multiple addresses.
- Content: Adult/Pornography, Cannabis Businesses, Pharmaceutical Products, Casino and Gambling Services or Products. Multi-Level Marketing, Affiliate Marketing, Sports Betting, Cryptocurrencies, and more. You may cancel your subscription at any time.
As you can see before, Postr allows you to personalize your cannabis campaigns with free templates. If you give a design and well-distribution touch to your copywriting, potential consumers will convince themselves to try your products. Start today and watch your reach expand to new heights!