If want to make your business grow, you better understand the market. Read this article and learn how to make the most of it!
As you know, most organizations need to get to know their customers and market as accurately as possible. Vast amounts of information exist on websites, device activity logs, and mobile applications. To effectively analyze these data sources and identify opportunities through proper segmentation, you need a classification solution that ingests data from multiple channels, natively processes unstructured data, provides the flexibility to use your algorithms or those of vendors, provides fast and intuitive capabilities for analysts to interact with the results, provides self-service capabilities for non-technical users, offers reporting capabilities for all levels of management, handles exceptions and inconsistencies without slowing down the process and complies with existing regulations regarding privacy.
Although there are many classification APIs available nowadays, we highly recommend you Klazyfy. If you want to know why keep reading.
What is an API?
An API is a communication interface that connects two computers or apps and allows them to communicate. It collects the information you requested and then returns it to you.
You can learn a lot about a company just by looking at its website. You may learn about their location, number of employees, and technologies they employ, among other things. You should be aware, however, that not every API supplied works in the same way or returns the same data. So, if you are looking for an API that does accurate customer profiling, you need to try Klazify!
Klazify is one of the most accurate email, URL, and domain data collection platforms available online. You may get real-time data about your location, country, continent, code, apps, market category, logo, and other components using Klazify. This will allow you to develop a profile for a client or potential consumer based on their location. Furthermore, the Klazify online content classification API is extremely accurate; a quick lookup of a corporation yields 385 possible topic categories.
How does Klazify work?
First, you insert a custom company email domain (not @gmail, or @hotmail). Then, they check if that same domain exists online. After that, they analyze that page and classify the company’s website into any of the 385+ topic categories.
This software employs Natural Language Processing (NLP) and a Machine Learning Engine. Using the IAB V2 standard, it analyzes webpage text and categorizes it into 385+ potential topic categories. Because their APIs are real-time, you’ll always have access to the most recent social network links. The API response’s JSON, Python, and PHP Curl format makes it straightforward for developers.
Also published on Medium.