You are surely wondering what are the Strategies, Formats, And Trends To Succeed On Instagram this year. To answer this, we have investigated what specialists in Digital Marketing say. What are the best trends so far in 2022 on this social network and how can we get the most out of it with our company or personal signature. With the competition from TikTok, it’s important to stay up to date.
Latest News On Instagram
If we stop to analyze all the new features of Instagram in the last year, the implementation of the IGTV format stands out (a new space to upload videos with a longer duration, from 15 seconds to even 1 hour), and the new options in Instagram Stories:
- Focus on the images
- Pin stories for 24 hours and edit the cover
- Music and GIFs sticker
- Questions
- new filters
- ID cards
- Direct with stickers
- Audios in direct messages
- video chat
- Emoji Slider (interaction bar with an emoji)
- the countdown
- Instagram Shopping in the feed and in the stories
- Clickable hashtags and bio mentions
- The ability to upload photos and videos in one go
- Share the post of the feed in the stories
- The option to share the stories of other users on our profile when they mention us
Another noteworthy appreciation is that the organic reach has decreased significantly and Instagram gives priority to publications that are related to people and the most constant accounts. In this social network, it is not well seen that you only post, it is important to leave the comfort zone and interact with other accounts. This is undoubtedly one of the keys to growth on Instagram.
Instagram Projection
Influencer marketing and the video format are two major trends that most are betting on. What is clear is that Instagram will not stop adding new features to improve the user experience on this social network. In addition, it is one of the fastest-growing social networks today.
What news do you think will be next? 360º format? Being able to buy within Instagram? Augmented reality? The success of nano-influencers? Will IGTV become the new Youtube? Will organic reach drop? All these questions are expected to be answered in the remainder of this year.
Instagram Stories Will Continue To Go Strong
Great experts on Instagram are clear that the 1,000 million users that this social network has were not the result of chance, but of constant innovation and new releases. The app, initially a camera with fifteen vintage filters, evolved by adopting all kinds of graphic and audiovisual tools to gain millions of followers and fight back, in the process, against its competition.
The arrival of video, but above all, Instagram Stories and direct messaging were probably the three pillars of user acquisition with which he openly declared war on Twitter (his Periscope), Snapchat, and in some way even YouTube.
Voiceover Reels: Best Complement For Your Strategies, Formats and Trends On Instagram
Reels with voiceovers are one of the most popular forms of viralization today. Those who create audio that goes viral are guaranteed to gain followers almost instantly. Here we recommend a tool to create your own voiceovers: Woord. This text-to-speech or TTS software has male, female, gender-neutral, adult, and child voices in more than 20 languages.
The free version offers high-quality voices, an extension for Google Chrome, and a free download of audio in MP3 format. Likewise, the Pro versions of this Saas have an SSML editor; Woord‘s Premium versions allow you to modify the text to add pauses, sounds, and tones. If you want to create content for your brand or professional projects, we recommend you to explore the paid versions of Word, as they are low cost and grant you 100% ownership of intellectual property for all files. If you want to know more about this tool; check You Need To Try This Text To Speech Converter For Your Instagram Reels.
Also published on Medium.