Defining what a brand means or what a term like branding actually covers is difficult. They are not clearly defined concepts to try to specify! Is branding the appearance of a company? No. Is it the same as marketing? Either. There is no escaping the importance of branding when it comes to building a long-term business. Branding helps you attract ideal customers who want what you offer, helps you differentiate your business from the competition, and allows you to get higher conversions from your marketing efforts. That’s why it’s incredibly valuable for you to understand what a brand is. It is only by being aware of what this means that you can build one. So let’s take a look at some definitions. Continue reading What Is Branding? Why is it important for your business?
So… What Is A Brand?
The most concise answer is that a brand is the impression that people have of a business. Your brand is how others perceive who you are and what what you do is about. Whenever people come across your business, whether it’s seeing your logo, hearing your name, or visiting your website, what do they think of it? What is your reaction?
That is your brand!
So What Is Branding?
Branding describes the action of building a brand. The things you do to establish a certain image of your company. You select color schemes and specific images to represent your business and share unique stories on social media.
All of these things combine to establish how you want your business to be perceived and the kind of relationship you want to build with your audience. Ultimately though, defining your brand is a two-way conversation. It happens through the actions you (your brand) take along with how your audience receives and responds to those actions.
Why is branding important?
Branding is important because it is the way your brand is communicated with:
- purpose
- core values
- personality
It’s also how you stand out and let your target audience know that you’re here for them. It lets them know what kind of business you are. Branding shares the story of your company highlights the things you consider important and makes everyone feel relatable. And, of course, all of this is relevant to connecting with people on an emotional and more intimate level.
People like to feel like they “own” brands. They use the brands they choose as a way to define themselves as individuals. Therefore, you should use a variety of brand elements such as:
- visual style
- voice tone
- the way your customers can expect to be treated, etc.
All of these things come together to portray a picture of your business and how you run it. The more consistently you can deliver your branding, the more trust people can have in your brand and the better the relationship between your company and your customers.
Don’t Forget About Audio Branding
Audio branding is, as its name indicates, the part of branding that works with the sense of hearing. For some years, branding has been mainly visually oriented; however, audio branding has proven to be one of the most efficient methods to reach the audience. We recommend you to check our article on this topic if you find this useful: Reasons Why Audio Branding Is Important.
Choosing the right voice is just as important as choosing the right music track. A young or mature voice can send a different message with just one difference in the vocal range. Don’t compromise on quality. Voiceovers play an important role in representing your brand, so use the services of a professional voiceover agency.
When deciding on voiceovers, consider the following character traits and how they fit in with the rest of your brand:
- Age: Young or old?
- Accent: Yes or no?
- Speed: Fast or slow?
- Gender: Male or female?
Check Woord
This task is quite complicated. Check out this tool to get started with voiceover, one of the easiest ways to do your own audio branding. We recommend that you do some research on Woord, a text reader that will make the task much easier. Woord is a free online TTS software with a variety of useful features. It contains more than 50 languages, including a variety of dialects; it also allows one to choose between masculine, feminine, or non-binary voices. All of these features are available for free, allowing you to test the service before purchasing the premium version. Premium voices, a Chrome plugin, an SSML editor, an MP3 download, and up to 20,000 characters each month are all included in the free edition. With this program, you may also adjust the voice’s speed and format.
However, we recommend that for commercial use you buy a paid subscription, as they are low cost and ready for commercial use. Also, with the premium versions of Woord, you 100% own intellectual property for all files.
If you want to learn more about this tool check How To Use Woord’s SSML Editor or 3 TTS Converters For Audiovisual Content Creators