Do you want to try the best text reader API with enterprise plans? You should check out Woord.
Text to speech technology is used by text readers, but what is it? It’s a technology that turns text into speech that mimics the sound of a human voice.
Why does text-to-speech matter in terms of building your brand?
To differentiate themselves from the competition, brands now need to adapt to the shifting preferences of their customers. People desire quick outcomes and have increased expectations of brands because to ultra-advanced technologies.
Customers (66%) want brands to recognize their particular demands.
74% of consumers claim that their desire to do business with a brand is solely based on personal or professional experience—brand voice contributes to a distinctive experience.
According to 77% of consumers, a business’s customer experience is just as important as its goods or services; brand tone has a significant impact on long-term perceptions.
A crucial competitive difference, according to 44.5% of corporate organizations worldwide, is user experience. The more distinctive a brand voice is, the easier it is for customers to decide what is best for them.
Text-to-speech technology and branding make it easier for customers to acquire all the information they need to make a final purchasing choice, according to 91% of customers who say they are more inclined to make another purchase following a positive customer care experience.
The influence of audio on your brand’s voice
Choosing a voice that fits your brand personality is crucial when deciding to transform the content posted on your digital platforms.
A brand’s voice needs to be immediately recognizable, compelling, relevant, and consistent across all channels, just like visual branding collateral.
There is no question that audio material has a big influence on marketing campaigns and branding tactics.
By consistently using their brand voice across all consumer touchpoints, businesses can humanize their brand outlook. Users are more likely to trust a voice they recognize.
While offering voice-enabled features to an audience is crucial, digital marketers must also make sure that they create a unique text-to-speech voice that fits their brand character.
To accomplish this, brands must be conscious of both their own brand persona and the interests of their audience. This might result in the emergence of numerous voices for various audiences, particularly for significant international corporations.
Some of the biggest companies in the world may need a voice for many different divisions, products, or geographical areas to speak to a variety of consumers.
Why do we recommend Woord?
Woord is an online TTS that has a number of useful features. It is available in over 50 languages, including several English dialects, Portuguese dialects, and Spanish dialects. You can also select a male, female, or gender-neutral voice. All of these features are available, allowing you to test the service before investing in the premium version.
The edition without charge includes premium voices, a Chrome plugin, an SSML editor, an MP3 download, and up to 20,000 characters per month. You can also change the speed and format of the voice with this software.
This API’s vocal characteristics allow you to use it in a variety of situations. You can use Woord‘s Text-to-Speech (TTS) functionality to create applications that assist people with reading difficulties, such as those used in E-learning and education.
Also published on Medium.