The online market in the Czech Republic is booming. Last year it generated a turnover of 2,091 million euros and the forecast is that it will continue to grow at a rate of 12% per year until 2023. At the moment, 84% of Czech households have Internet access, and 6.4 Millions of Internet users are already online buyers. This figure is more or less 65% of the population and is slightly below the European Union average. It is important to adapt your business to this demographic. Therefore, keep reading Use This API To Obtain Czech Natural Voices In 2023, we will tell you about Woord; a tool that will allow you to adapt your content for the Czech public.
Czechs mainly buy consumer electronics (15%), multimedia products (10%), clothing and footwear (6%); care and beauty products (6%), and household appliances (5%), spending an average of of 289 euros per year. Specifically, the Czech Republic is the leader in Europe in Internet sales of technical or non-food products: last year; more than 43% of sales of this type were made online, according to a study by the research agency GfK and the Czech Confederation of Trade and Tourism.
Of the total number of online shoppers, only 18% do so in other European e-commerce, mainly from Germany; Poland, Slovakia, the Netherlands, and Austria. A fact that leaves room for foreign online stores, including Spanish ones, to enter this market.
If we enter the Czech market, we will not lack local competition. The Czech Republic currently has the highest number of e-commerce per person in Europe. There are around 40,100 online stores and their number is expected to grow even more in the coming years. In fact, the most popular websites to buy are national: Heureka, Alza, Bazos and SBazar, and a foreign one only appears in the fifth position: the Chinese Aliexpress.
Reduce consumer mistrust
When implementing our e-commerce in the Czech Republic, we must remember that this Central European country maintains its own currency; the Czech crown, so all the prices of our products must be displayed in this currency.
Having a website perfectly translated into Czech and customer service in this language (with an address and contact telephone number in the country) are other recommendations. To reduce the mistrust of the Czech consumer, which is common when it comes to new websites, it is also advisable to include opinions of other customers in our e-commerce, and create a shopping experience that is as smooth and reliable as possible. And although the Czech customer has traditionally been sensitive to prices, they are increasingly considering quality and brands, which is something that we must highlight in our products.
Knowing that the marketing strategy in social networks should not be missing in our e-commerce, the preferred network, by far, for the Czech public is Facebook, chosen by 64% of Internet users.
When selling in a member country of the European Union, our website must comply with community consumer protection regulations: right of withdrawal, pre-contractual and post-contractual information, use of cookies, data protection policy, etc.
Make sure that your marketing strategy and the content of your store are available with Woord: get Czech Natural Voices
Woord is a without-charge online text reader with a variety of useful features. It contains more than 50 languages, including a variety of dialects. Furthermore, this API allows one to choose between masculine, feminine, or non-binary voices. All of these features are available without charge, allowing you to test the service before purchasing the premium version. Premium voices, a Chrome plugin, an SSML editor, an MP3 download, and up to 20,000 characters each month are all included in the without-charge edition. With this program, you may also adjust the voice’s speed and format.
Nonetheless, we recommend that for commercial use you buy a premium subscription to this natural voices API; they are economic and ready for commercial use. Also, with the premium versions of Woord, you 100% own intellectual property for all files.
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Also published on Medium.